Let’s be real – social media moves too fast for traditional execution to keep up anymore.

Between shifting algorithms and the constant demand for high-velocity content, just grinding harder isn’t a strategy. Welcome to The AI Social Playbook, a hands-on tactical lab built for modern social media pros and marketing leaders who are ready to build something bigger. We believe AI isn’t just about clearing a few tedious tasks off your desk; it’s about giving you a brand-new creative and strategic superpower so you can execute at a level that used to be impossible.
Each week, we break down the workflows of elite practitioners who are actively building new engines for brand success. Whether you want to coordinate multi-agent pipelines or build custom setups that scale your actual impact, this show delivers the exact, step-by-step blueprints you need to lead the space.
Hosted by Mike Allton, a veteran social media professional and international speaker who has spent over a decade training teams to master the machine.

Featuring Amazing Guests Like:

Brooke Sellas
Founder & CEO, B Squared Media
Jeff Sieh
Video Producer & Visual Marketing Strategist
Christopher Penn
Chief Data Scientist, TrustInsights.ai
Andy Crestodina
Co-Founder & CMO, Orbit Media Studios

…and more!

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Make Social Listening Count:
How to turn data into actionable insights

You’ve got the mention volume, the sentiment scores, and share of voice. But a dashboard full of numbers isn’t the same as knowing what to do next, and it won’t win you budget or a seat at the table on its own. This guide gives you a repeatable way to turn listening data into actionable insights the rest of the company can act upon: what to track, how to read it, who to hand it to, and measure its impact.

Download The AI Social Playbook Episode Blueprints & Prompt Templates

Your AI Social Playbook: Simplify, Amplify, Succeed

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"Some of the best talent in the industry to learn from"

⭐️⭐️⭐️⭐️⭐️

Mike is an expert interviewer and very easy to listen to. The calibre of talent he has lined up for guests on this show are people with hands-on experience in the Social Media Marketing Industry and this is definitely on the top of my playlist!

~ Amanda Robinson

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"Yes! Immediately followed this show."

⭐️⭐️⭐️⭐️⭐️

So excited for the launch of Social Pulse and to hear Mike Allton lead these conversations. Social media managers need more real, actionable insights like this—following and ready for episode one!

~ Peg Fitzpatrick

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"Looking forward to it"

⭐️⭐️⭐️⭐️⭐️

I use Agorapulse every day (literally) in my business to manage ALL my social media marketing. So I’m looking forward to what y’all do with this podcast. If the quality is anything like your platform, I know it’s gonna be great.

~ Leslie Samuel

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Host

Mike AlltonChief Storyteller, Agorapulse

“Meet Mike Allton, your host for The AI Social Playbook and Chief Storyteller at Agorapulse.
A veteran social media professional, published author, and international speaker, Mike has spent over a decade training teams to master the machine.
Each week, he connects with elite practitioners and industry experts to deconstruct their AI stacks and deliver step-by-step blueprints that help you stop doing more with less, and start doing better with AI.”

If you’re interested in joining AI Social Playbook Podcast as a marketing technology solution, please reach out to showrunner Mike Allton at

mike.allton@agorapulse.com