Monitor Conversations
About Your Brand
Create actionable searches to find out what everyone’s saying about you—and your competitors. Listen and capture conversations from social networks, thousands of news websites, and millions of blogs.
Supported networks
Navigate the world of social and consumer data
Learn how your brand is perceived on social media and the web.
Analyze and reveal trends in your industry.
Gain a competitive advantage when you use listening.
Learn how your brand is perceived on social media and the web.
Analyze and reveal trends in your industry.
Gain a competitive advantage when you use listening.
Inform your social media strategy
Measure and protect your brand health
Track how mention, sentiment volumes, and engagement evolve over time. Uncover positive, negative, and neutral sentiments and include these findings in your reports to navigate your strategy.
Draw insights from your industry
Search through keywords, and hashtags around current and future topics that matter to your industry. Spot content that's trending in your space.
Stay informed and stay ahead
Easily create searches focusing on one or more of your competitors. Study your competitors to find new opportunities for creating better content.
Use Agorapulse’s Listening to achieve even more social media goals
Create better
customer experiences
Proactively search for terms and keywords your customers use to discover their needs. Take the right action to keep them happy.
Analyze the efficiency
of your social campaigns
Discover how your target audience reacts to your marketing campaigns to tailor your efforts and convert potential customers.
Recognize influencers
in your space
Find and identify suitable influencers for your brand's marketing campaign or agency roster.
Create better
customer experiences
Proactively search for terms and keywords your customers use to discover their needs. Take the right action to keep them happy.
Analyze the efficiency
of your social campaigns
Discover how your target audience reacts to your marketing campaigns to tailor your efforts and convert potential customers.
Recognize influencers
in your space
Find and identify suitable influencers for your brand's marketing campaign or agency roster.
“We manage over 30 different properties and each property has a Facebook and a Google Business Profile.
The inbox and listening features help us manage timely responses to reviews and social engagements.”
Frequently asked questions
What is listening?
Listening is monitoring your brand's online presence to gather consumer feedback, brand mentions, and discussions containing chosen keywords, competitors, and industry details. Listening helps identify emerging trends, potential crises, and consumer sentiment toward your brand, products, and competitors. Analyzing the insights thus obtained provides data-supported actions to enhance brand awareness, foster consumer loyalty, and safeguard your brand’s reputation.
What networks and web pages are covered in a search?
You can monitor social networks like Facebook, Instagram, and X (Twitter) and capture conversations across thousands of news websites and millions of blogs.
What are the main benefits of listening?
- Track and analyze sentiment and brand perception to grasp consumer opinions about your brand. Capture negative mentions to spot a failing campaign, and poorly received product launches, and capture positive user-generated content for marketing messages.
- Stay updated on industry trends and actively engage in conversations to boost consumer interaction.
- Conduct competitor analysis to comprehend trending posts and user-generated feedback, allowing targeted messaging to their consumers.
- Monitor influencers’ activities and engagement across all social media channels to ensure alignment with the brand.
- Detect crises and shifts in consumer conversation volume around your brand. Monitor changes in positive and negative engagement. Is it a PR crisis? Can you leverage UGC? Increased negative sentiment serves as an early warning. Identify the cause and respond promptly to prevent reputational damage.
What's the difference between social listening and social monitoring?
Social monitoring and social listening are frequently used interchangeably despite key differences between them.
Social media monitoring is observing and tracking customer comments about your brand, and responding directly on social media.
On the other hand, social media listening entails understanding consumer sentiments to unveil insights and enhance your brand.
Brands must recognize this distinction and employ a blend of monitoring and listening to deliver excellent service while they gain a deeper understanding of their customers.
Discover Agorapulse platform
Social Media Inbox
Easily manage all your incoming messages from one place.
Social Media Publishing
Everything you need to schedule and publish on social media.
Social Media Reporting
Create beautiful reports that show you what's working—and what isn’t—with your social media efforts.
Social Media ROI
Measure and prove the real business impact of your social media efforts.