For many marketers, last year was a roller coaster. Between increased budget scrutiny, layoffs, and the challenge to prove our results, the pressure is on marketers, and specifically social media teams, to deliver in 2023.
And that means you not only be more effective, but you also need to be above to prove your worth with bottom-line revenue numbers and results. Done right, social media strategies in 2023 will be more efficient, more effective, and generate trackable results you can sell to your C-suite.
Sound daunting? Never fear, we have asked three of the smartest marketers we know to break it all down for you. From how to use AI to get better results, to creating content your audience will share, to the best way to prove ROI for organic social media, join us for a 2023 survival guide you can’t afford to miss.
Christopher S. Penn is a prominent authority on analytics, digital marketing, marketing technology, data science, and machine learning. He is a recognized thought leader, best-selling author, and keynote speaker who...
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