For most revenue leaders, TikTok has been like that oil change your car dealership keeps reminding you to come in for, but just haven’t quite gotten around to yet. Plus, the economy is beginning to show some real signs of weakness, which has senior marketers staring down the barrel of tough choices on budget and resources. So, in this environment, why would you prioritize a platform that focuses on song and dance, right? We want to challenge your thinking.
TikTok did nearly 4 billion in ad revenue last year. For this year? The projection is 11 billion. We hate to be the ones to tell you, but if you’re not looking at the platform as a legitimate channel to generate business results you are late to the party. Frankly, you are missing out on an opportunity that might just save your bacon. Not to mention you are probably being straight-up beaten to the punch by your competitors.
So, what’s driving all this interest and investment from eCommerce brands? How do you sell the idea internally with your revenue team (who are already really stressed)? Better yet, how do you actually go about introducing TikTok into your strategy and building a meaningful presence?
We have got the answers! Join us as we walk you through what you need to know.