We didn’t think we’d have to ask this in 2023 but…
Should organic social media be considered a legitimate marketing channel, or is it just a way to show your audience that “the lights are still on”?
Apparently, both sides of the argument have some pretty strong opinions — and honestly — we. are. HERE for it.
On one side, we have the social media believers who swear by the power of organic content to drive engagement, brand awareness, and ultimately, conversions.
On the other side, we have the skeptics who argue that without concrete data to prove ROI, organic social media is just a creative (and expensive) way to show off.
But who’s right? Who will make the best argument? And more importantly, will anyone cry?
It’s time to settle this once and for all.
Christopher S. Penn is an expert in analytics, digital marketing, marketing technology, data science, and machine learning. As co-founder and Chief Data Scientist of Trust Insights, he has helped shape...
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