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Full Episode Details:
Testing Evergreen Content on Facebook
For most marketers evergreen content — content that is good today and good 6 months or more from now — is a crucial part of social media marketing.
But does reposting this content have any impact on Facebook Reach?
That’s what we’ll test in today’s podcast!
Our Hypothesis:
Inside This Episode:
- Opinions by experts such as Michael Stelzner about evergreen content
- Why this is important to test
- How we setup this experiment to test evergreen content
- Troubles faced during the test
- What the data regarding Facebook Reach and evergreen content says
- Our conclusion based on the data
Quotes From the Episode:
“In theory each time you share a post again, you have opportunities to reach people that weren’t following that social profile earlier, or that missed the post” – Mike Allton
“We’re measuring some pretty cool performance trends, that are actually bucking what is common knowledge right now. ” – Richard Beeson
Resources:
- Full experiment with a breakdown of the data
- Michael Stelzner’s opinion on evergreen content
- Social Media Hat
What Is The Social Media Lab?
The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.
We’ll test mainly organic reach, but also will run paid experiments.
The experiments are conducted by myself, Scott Ayres, and Jason How.
We typically publish 1 blog post and podcast per week.
The podcast is co-hosted by Richard Beeson and myself.
Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify | Google Play | RSS
