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Full Episode Details:
Will Sending a Facebook Ad to a Blog or Landing Page Get More Trials?
This test may seem like a no-brainer to many, but for Agorapulse we hadn’t used landing pages hardly at all to drive free trials.
We simply depended on our website and blog post traffic to that.
Being an app company that tends to have a longer buyer’s process we’ve always done it this way.
But, we’re a lab that likes to test things so we gave it a go!
Our Hypothesis:
Inside This Episode:
- Why we decided to test this
- The difference between the blog posts and landing pages
- How we tested
- What the data says
- Our conclusion based on the data
Quotes From the Episode:
“We used the same ad for both ad sets, just sent them to different links.” – Jason How
“We love blog posts, don’t we Scott!?” – Richard Beeson
Resources:
- The experiment with examples and full data
- Blog post used in the test
- Instapage
- Sign up for a free trial of Agorapulse
What Is The Social Media Lab?
The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.
We’ll test mainly organic reach, but also will run paid experiments.
The experiments are conducted by myself, Scott Ayres, and Jason How.
We typically publish 1 blog post and podcast per week.
The podcast is co-hosted by Richard Beeson and myself.
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