Social Media Lab
Are Facebook video ads really superior to photo ads?
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Full Episode Details:
Are Facebook Video Ads Superior to Other Ad Formats?
It’s pretty obvious that Facebook video is rather dominating these days.
Whether that be uploaded videos or Facebook Live.
But we wanted to find out if Facebook video ads outperformed other formats — links and photos.
In the rest of this post, we’ll share with you the experiment set up, the ads we ran, the results, and our key takeaways.
Our Hypothesis:
In This Episode:
- Background on different Facebook ad formats
- How we’ll test Facebook video ads
- What the data says
- Our conclusion on Facebook video ads vs other formats.
Quotes From this Episode:
“Facebook Video ads has never been something we focused on at Agorapulse.” – Jason How
“Our hypothesis is kinda contrary to what the “influencers” are saying.. Why?” – Richard Beeson
Resources:
Social Media Lab
Are Facebook video ads really superior to photo ads?
What Is The Social Media Lab?
The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.
We’ll test mainly organic reach, but also will run paid experiments.
The experiments are conducted by myself, Scott Ayres, and Jason How.
We typically publish 1 blog post and podcast per week.
The podcast is co-hosted by Richard Beeson and myself.
Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify | Google Play | RSS
