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Full Episode Details:
Instagram Stories vs Feed ads. Which is more effective at driving traffic to your site?
Did you know you could run ads inside Instagram Stories? Well you can.
We wanted to test Instagram Stories ads against traditional feed ads on Instagram.
Feed ads simply show up as you scroll Instagram, whereas Stories require you to go to them to view.
Here’s our hypothesis:
In This Episode:
- Why we are testing Instagram Stories ads
- Some background on Instagram ad formats
- How we’ll run the experiment
- What the data tells us
- Our conclusion based on the data
Quotes From the Episode:
“Instagram Stories are like my bread and butter!” – Jason How
“Stories give a different kind of immersive experience on Instagram” – Scott Ayres
Resources:
- Full experiment with full data details
- 2 Million advertisers on Instagram
- Statistica report on the age of Instagram users
- Instagram feed ads
- Instagram Stories ads
What Is The Social Media Lab?
The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.
We’ll test mainly organic reach, but also will run paid experiments.
The experiments are conducted by myself, Scott Ayres, and Jason How.
We typically publish 1 blog post and podcast per week.
The podcast is co-hosted by Richard Beeson and myself.
Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify | Google Play | RSS
