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Full Episode Details:
Should We Send Quora Ad Traffic to a Landing Page or Blog Post
As we mapped out our Quora ads strategy, we wondered — where should we send those who click on our ads? To a landing page that cuts to the chase about our offering — or to an educational blog post that presents an offer in a less in-your-face way?
These days, the first approach — landing page — seems to be the crowd favorite:
We’ll test this theory in this episode of the podcast! Who will win?
Our Hypothesis:
In This Episode
- Why Quora Ads?
- Explanation of what Quora Ads are
- How we tested Quora ads
- What the data says about Quora ads traffic
- Conclusion based on the data
Quotes From This Episode:
“Considering how large Quora’s user base is now, their newly offered advertising feature is definitely something marketers should be taking advantage of.” – Michael Angiletta
“Wait! You can advertise on Quora???” – Richard Beeson
Resources:
- Detailed rundown of the experiment
- What are Quora Ads
- Study by Quicksprout on targeting blog readers
What Is The Social Media Lab?
The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.
We’ll test mainly organic reach, but also will run paid experiments.
The experiments are conducted by myself, Scott Ayres, and Jason How.
We typically publish 1 blog post and podcast per week.
The podcast is co-hosted by Richard Beeson and myself.
Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify | Google Play | RSS
