How to Manage and Measure Influencer Campaigns: An Advocacy Case Study

Some 31% of social media users discover new products through influencers, according to HubSpot’s recent report. They’re also gravitating more and more toward micro influencers, who are more relatable, states Marketing Dive. Which is why the influencer marketing industry continues to grow, and brands continue to invest more into influencers, and increasingly into those micro […]