Hear Everything, Act on What Matters with Social Listening
Stop guessing how your brand is perceived. Agorapulse social listening and monitoring gives you a clear read on brand health, competitor moves and market shifts, so the decisions you take are backed by what people are actually saying.
Social listening that ends in a decision, not a dashboard
No more blind spots
Monitor every platform where your brand comes up. If it is being said publicly it lands in your feed, and one-click AI screening keeps the irrelevant results out of it.
Benchmark against competitors
Track your competitors in the same searches as your own brand and see how your share of the conversation compares, week after week.
Insights your whole team can use
Route what you find to the people who can act on it: reply from your inbox, brief sales on competitor complaints, hand product a recurring bug, escalate a crisis before it spreads.
No more blind spots
Monitor every platform where your brand comes up. If it is being said publicly it lands in your feed, and one-click AI screening keeps the irrelevant results out of it.
Benchmark against competitors
Track your competitors in the same searches as your own brand and see how your share of the conversation compares, week after week.
Insights your whole team can use
Route what you find to the people who can act on it: reply from your inbox, brief sales on competitor complaints, hand product a recurring bug, escalate a crisis before it spreads.
It’s never been easier to stay
ahead of your market
Cover every source that matters
Cut the noise in one click
See your share of voice
Know the moment something moves
Share reports your teams actually read
See Listening in action
Why users prefer Agorapulse
| Features |  | Other Tools |
| Social Listening Availability | Available as an Affordable Add-On | Often shallow or partial, even on premium tiers |
| Source coverage | Social networks, news, blogs and forums in a single search | Often social-only or web-only, with the rest sold as separate modules |
| Historical Data Access | Up to 24 months | Often limited to 7 to 13 months without an upgrade |
| Noise filtering | One-click AI screening on every search | Available, But Often Requires Enterprise Plans |
| Share of Voice | Native, no setup required | Higher tier, paid add-on, or not native at all |
| Sentiment analysis | Included, and your team can reclassify any mention | Included, often not editable |
| Real-time alerts | Volume and sentiment alerts, including custom crisis keyword alerts | Yes, but often without custom crisis tracking |
| Reporting | Listening data flows into Report Studio, alongside your publishing, inbox and analytics data | Separate exports, data stays in a silo |
| Influencer Identification | Focuses on Brand & Competitor Conversations | Yes, With AI Features (But at an Added Cost) |
| Ease of use & team adoption | Live in minutes, simple enough for a whole team to use it | Enterprise onboarding, licences concentrated on one or two analysts |
| Security & compliance | SOC 2 Type II and ISO 27001:2022 certified | Varies, and rarely both |
“We manage over 30 different properties and each property has a Facebook and a Google Business Profile.
The inbox and listening features help us manage timely responses to reviews and social engagements.”
Learn more about social media monitoring
Blog post
Blog post
Blog post
Frequently asked questions
What is social listening?
Social listening is tracking what people publish about your brand, your competitors and your market across social networks and the web, then analysing those conversations to inform decisions. It covers volume, sentiment, topics and who is driving the discussion. Social media monitoring is the part where you track and reply; listening is the part where you look for patterns you can act on.
What networks and web sources are covered in a search?
Facebook, Instagram, YouTube, X, LinkedIn and Reddit, plus direct mentions on TikTok, and keyword coverage across thousands of news sites, blogs and forums.
What is Listening Screening?
Screening is an AI pass over your search results that separates mentions genuinely about your brand from coincidental keyword matches. It runs in one click, with no boolean query to write and no exclusion list to maintain. It is what makes broad coverage usable instead of overwhelming.
What should I monitor with social listening?
Start with the business questions your company needs answered, not with a keyword list. Five that cover most cases:
- Risk: are any conversations happening online that could hurt your brand?
- Retention: are customers or prospects getting frustrated with your product?
- Pipeline: who is shopping in your category, and what are they asking about?
- Brand health: how do people feel about your brand, and how is that changing?
- Competition: where are competitors gaining ground or creating an opening?
Then build one search per question, using brand terms, competitor terms and industry phrases.
How far back does the historical data go?
Up to 24 months, so you can compare a period against the same period last year instead of starting from zero.
How much does social listening cost?
Listening is an add-on on your Agorapulse plan, priced on the volume of conversations you need to monitor and how far back you want to look.
Discover Agorapulse platform
Social Media Inbox
Easily manage all your incoming messages from one place.
Social Media Publishing
Everything you need to schedule and publish on social media.
Social Media Reporting
Create beautiful reports that show you what's working—and what isn’t—with your social media efforts.
Social Media ROI
Measure and prove the real business impact of your social media efforts.