2024 in Review: Agorapulse New Features That Made Work Better [Infographic]

When you depend on social media to promote your brand, build a community, and generate leads and sales, you deserve a social media management platform that evolves along with your needs. From new software and social integrations to new features for organic and paid social media, Agorapulse made a lot of updates to help your team make a measurable business impact in 2024.

Read on to get the highlights in this infographic, and the details on new Agorapulse features for 2024.

Software and Social Media Network Integrations

Threads publishing

Launched in July 2023, Threads gives brands a new option for publishing short posts in the style of X. Agorapulse now supports Threads publishing, so you can cross-post from X or design a unique strategy for this new Meta network.

With Agorapulse, you can publish text, image, and video posts to Threads. You can also use our AI-powered writing assistant to fine-tune your content and tone of voice.

Plus, since you can rely on Agorapulse to publish to all major social media networks, your team can maintain a consistent brand voice and look everywhere from Threads to Facebook to Pinterest.

Slack integration

As a social media manager, you might spend the majority of your day using social media management tools. But your team members might check these tools far less often. Fortunately, there’s an easy way to keep stakeholders in the loop. Agorapulse’s new Slack integration delivers real-time notifications to your team’s Slack community.

You’ll know instantly when you:

• Have a new inbox item assigned to you
• Need to review a social media post
• Should republish a post that failed

Each notification includes a link to the relevant item, so team members can respond promptly and complete tasks efficiently—leading to better teamwork and more seamless collaboration.

HubSpot and Salesforce CRM integrations

If social media fuels your organization’s lead generation strategy, you need a simple way to sync social media data with your customer relationship management (CRM) tool.

Agorapulse’s new integrations with HubSpot and Salesforce empower your team to manage customer records more efficiently. Link social media followers to HubSpot or Salesforce records to track touchpoints automatically and give your sales team the data they need to nurture prospects and close deals.

Analytics Open API and Looker Studio Connector

Need to create more advanced reports or incorporate data from other marketing channels? Now, you can link social media data with Agorapulse’s Analytics Open API and Looker Studio Connector.

Transfer social media metrics from connected Facebook, Instagram, LinkedIn, TikTok, and YouTube profiles and build custom reports in Looker Studio and other business intelligence tools.

Get deeper insights into social media performance, compare it to other marketing channels, and make smarter decisions about driving business growth.

Organic Social Media Management Tools

Advanced listening

What are your customers saying about your company’s or client’s brand? How about the competition? Agorapulse’s advanced listening tool makes it easy to tune into these conversations across millions of blogs.

And now you can see much more than just volume and engagement for each search. Our listening tool analyzes the sentiment of every conversation in the feed. Quickly see whether people have a positive, negative, or neutral view of your brand and use comparative analytics to assess how it changes over time.

You don’t have to keep these insights to yourself. Export listening reports to share insights and track brand evolution with your team. Our listening reports include up to a year of data, allowing you to visualize trending topics and make smarter decisions about your social media strategy.

Creating an advocacy campaign via the publisher

Agorapulse’s advocacy tool helps you boost reach and engagement by tapping into your existing network. But there’s no need to tag them in your social posts or send endless emails or Slack messages.

Now, you can create an advocacy campaign directly from Agorapulse’s publishing composer. When you publish or schedule a social media post, just click the “Notify advocates” button to loop in your employees, influencers, or brand partners about your news or thought leadership content.

The advocates you select will receive an email notification about the post. Then, they can engage with the published post by liking, commenting or sharing. Or they can use the content to inspire a new post, which they can publish to their own social profiles.

Revamped social inbox

Is the signal-to-noise ratio in your social inbox less than ideal? For busy social media managers, they find it more important than ever to manage social engagement efficiently—especially if their team receives hundreds or thousands of comments and messages each day.

In 2024, we revamped Agorapulse’s social media inbox, giving you even more control over your brand’s social media engagement. Now you can apply multiple filters at once to find certain engagement types, assignees, dates, and labels.

 

And with our sentiment filters, you can assess and prioritize inbox items based on positive, negative, or neutral sentiment. Plus, you can filter by comments or DMs, allowing you to zero in on a specific type of interaction.

The result: You moderate social media engagement much more efficiently, using your limited time to manage the comments and messages that matter most. This means you spend less time sorting through your inbox and more effort building relationships with your community.

Automated inbox moderation rules

As helpful as manual moderation can be, it isn’t your only option. Agorapulse’s new automated inbox moderation rules process comments for you, based on your custom settings.

With our inbox assistant, you can automatically:

• Review inbox items that don’t require a response
• Label items by theme, customer type, follow-up status, or other categories
• Assign items to team members for follow-up
• Delete spam or harmful comments

This way, your team spends less time on administrative tasks. Plus, you automatically filter out the noise and make more time for the engagement that really matters to your brand.

Competitor benchmarking tool

Curious how your brand measures up to the competition? Manually keeping track of competitors’ social media metrics tends to be time-consuming—but there’s an easier way. Agorapulse’s redesigned competitor benchmarking tool automatically monitors other brands in your space and compares their social media performance to yours.

Add Facebook pages, Instagram profiles, or both to the benchmarking tool. Then, watch how you compare in terms of followers, publishing, and engagement.

Use our benchmarking tool to spot competitors’ top social media content, track audience growth, and identify publishing trends.  Find what’s working (and what isn’t) for other brands in your space, and use your insights to improve your own social media strategy.

YouTube reporting

If you’ve ever attempted to create social media reports from YouTube Studio data, you know it’s basically an impossible task. Agorapulse now supports YouTube analytics, making social reporting much faster and easier.

Our YouTube reports track subscribers, engagement, and views, including watch time. With our comparative metrics, you can monitor YouTube performance over time and make sure you’re on the right track to reach your goals.

Want a better idea of how your audience feels about your channel or content? Our inbox sentiment report reveals your sentiment score—including a daily breakdown—helping you zero in on what delights or angers your audience.

With this data, you can monitor YouTube growth alongside your brand’s other social channels. And with our customizable power reports, you can create comprehensive social media reports to share with internal or external stakeholders.

TikTok photo publishing

TikTok is first and foremost a short-form video app. And your company or clients likely post primarily video content to this social network. But if you’ve been experimenting with publishing photos to TikTok, you can now do so via Agorapulse.

With Agorapulse’s TikTok integration, you can leverage the full potential of the social network. Create and schedule photo posts and carousels to connect with your audience, jump on social media trends, and build a stronger brand presence.

Our built-in settings make it easy to add a slideshow cover, automatically add music to photos, and set a privacy level. You can also opt to publish via a mobile notification, striking a balance between scheduling social media content and creating in real time.

Instagram Stories link stickers

Instagram stories can be an incredibly helpful tool for driving website traffic. But adding link stickers can be a hassle, as historically you’ve only been able to add them via mobile. With Agorapulse’s new link sticker functionality, the process is much simpler. Start by planning and scheduling your Instagram stories via Agorapulse’s desktop dashboard.

Then, toggle the “publish via mobile notification” option and copy and paste the URL you want to promote. You’ll get a notification on your mobile device when it’s time to publish the story. But instead of scrambling for the link, you can paste it directly into a link sticker.

This feature is ideal for driving traffic to products, services, lead magnets, or new blog posts while creating engaging and timely content for your audience.

LinkedIn video thumbnails

LinkedIn introduced a vertical video feed in mid-2024, making this format critical for brands seeking new opportunities for growth. But to maximize video views and engagement, you need eye-catching content.

Agorapulse now supports LinkedIn video thumbnails, making it easy to boost the visual appeal of your video content. Use Agorapulse’s thumbnail picker to choose a predefined thumbnail, select a frame from the video, or upload your own custom graphic.

Then, save and publish or schedule the video as normal. To see which thumbnails inspire the most engagement, use Agorapulse to monitor LinkedIn metrics including likes, comments, clicks, and shares.

To use video content to drive traffic to your website, you don’t necessarily have to add a link to the post. Instead, add a link in the first comment, which you can automatically schedule via Agorapulse.

LinkedIn targeting options

Want to make sure a specific audience sees your LinkedIn content? Use Agorapulse’s new LinkedIn targeting options to create content for your ideal customer profile (ICP).

Agorapulse supports targeting by geographic area, language, job function, seniority, company size, and industry. Switch on any or all of the targeting options and choose the right settings. Then, publish or schedule your content.

With this granular targeting, you can deliver more relevant messaging to the customers that matter most to your brand. It’s great for improving engagement rates, sparking conversations, and driving conversions on LinkedIn.

LinkedIn Polls

Curious how your audience feels about a hot topic? Want their input to guide your social media strategy? LinkedIn Polls are ideal for collecting feedback from a B2B audience.

There’s no need to create Polls directly on LinkedIn. Now, you can publish LinkedIn Polls from the publishing composer.

Just create a new post, ask a compelling question, and include up to four answer options. Then, check the results once your audience responds.

Social Media Advertising Features

Facebook boosted posts

Agorapulse now supports scheduled Facebook boosts, making it easy to plan promotions in advance. Build target audiences based on demographics (gender, age, and location) and interests to reach the right Facebook users.

Then, use Agorapulse to moderate Facebook ad comments and track Facebook ad analytics.

Instagram ad analytics

Agorapulse now supports Instagram ad analytics, too. Use our ad account reports to track everything from reach and impressions to click-through rate (CTR) and cost per click (CPC).

Our advertising reports also highlight top campaigns and ads so you can instantly see what’s working for your brand. View reports by campaign, ad set, or ad to get the granularity you need.

Since Agorapulse also supports organic Instagram analytics, you can easily identify what’s driving results across your profile. The more you know about what resonates with your audience, the better you can refine your approach and improve social media ROI.

TikTok and LinkedIn Ads comment management

Managing ad comments via native platform tools is rarely straightforward.The process is far from intuitive and requires monitoring extra sites and tabs throughout the life of the campaign.

While Agorapulse already supported Facebook and Instagram ad comment management, our social inbox now works with TikTok and LinkedIn ads, too. Whether you work with B2C or B2B businesses, our platform can help you build better connections with customers while maximizing ROI on paid social campaigns.

The best part: You can manage TikTok, Instagram, Facebook, and LinkedIn ad comments from a single dashboard—which means no more jumping between multiple social media advertising platforms.

Ad display on publishing calendar

For years, Agorapulse’s publishing calendar has allowed social media managers to plan organic social media content. Whether you need to zoom in on a specific social media account or you want a complete view of your brand’s social content, our publishing calendar shows what’s drafted, scheduled, or published.

Now you can view Facebook and Instagram ads on your publishing calendar, too. This update helps your team visualize organic and paid social content in one place, giving you a more complete view of your social media marketing efforts.

Agorapulse Platform Updates

Business hours

Now you can add business hours to Agorapulse. They automatically factor into community management reports.

By excluding non-business hours from response time calculations, you get a more accurate look at your team’s performance. Plus, it helps ensure your team meets service-level agreements (SLAs) and delivers the best possible customer service.

Customized shared calendars

When you need to keep multiple stakeholders in the loop about upcoming social media content, Agorapulse’s shared calendars are the ideal solution. They allow select internal and external team members to view and approve content without onboarding them as Agorapulse users.

Our 2024 update makes shared calendars even better for agencies. Customize your shared calendars with your agency’s logo, colors, and branding to create a seamless experience for clients.

Re-assignment approval workflow

A solid social media approval workflow is essential for publishing content on time. But if you find that stakeholders aren’t reviewing social content in a timely manner, you may need to troubleshoot.

Agorapulse now allows you to reassign social media content, even while the post is still in approval mode. Whether you need to reassign posts to a single individual, a group of people, or a combination of internal and external stakeholders, you can take steps to ensure content is approved by the right people on the right schedule.

Calendar notes at the profile level

Have a great idea for a social media post but don’t want to draft it just yet? Agorapulse’s calendar notes are great for jotting down ideas and getting the creative process started.

Now calendar notes are even more helpful. Link notes to specific social profiles to keep each brand or profile’s social media calendar clear and focused—and avoid missing important events or time-sensitive deadlines.

Wrapping Up Our 2024 Roundup of New Agorapulse Features

From platform updates to new integrations to feature launches, these improvements earn Agorapulse rave reviews year after year. In fact, G2 reviewers rate Agorapulse far ahead of legacy social media tools for positive product direction and being a good business partner.

Ready to see how much Agorapulse can help your team drive real business impact? Sign up for a free trial of Agorapulse and see for yourself why we’re the top-rated social media management solution.