4 Alternatives to Iconosquare to Manage your Instagram Accounts

Looking for Iconosquare alternatives? The platform has come a long way from its humble beginnings as a free Instagram Analytics tool. It now supports both Instagram and Facebook, as well as the scheduling and management of profiles for both.

However, with more functionality also comes a heftier price tag. Its smallest plan starts at $49/month and limits you to only three social profiles and two team members. That’s pretty limited for most social media managers and even small-business owners.

More than a handful of users are now seeking Iconosquare alternatives to better manage their Instagram accounts. If you’re one of those marketers shopping around, check out the following four alternatives that we think are worth considering. (But first, check out Agorapulse for free today to better manage all your social media.)

Each alternative has different strengths depending on which features of Iconosquare are most important to you and your budget.

We will cover the pros and cons, as well as give you the scoop on how much each tool costs. (Need help selling your boss on paying for a great social media tool? Read this!)

1. Agorapulse

Agorapulse is a full-featured social media dashboard. It includes a streamlined Social Inbox for multiple Instagram accounts, making it super easy to respond to fans and followers. It’s also packed with powerful analytics features.

You can manage all your Instagram accounts in one place, and the tool also supports Facebook (both business pages and groups), LinkedIn, and YouTube channels. You will be able to monitor your social media, create reports, and schedule content.

Monitoring is powerful yet user-friendly. It allows you to see all your comments and messages from Instagram in one easy dashboard.

Not only can you reply directly in Agorapulse, but you can also use features like saved replies and team functions to make management even easier.

Another feature is the ability to monitor conversations happening on Instagram and join in. You can base these around any hashtag or keyword.

The benefit of this listening can help you build your following and your engagement. It takes the whole process of finding relevant conversations and simplifies it to save you hours each week.

Another time-saving feature is the automation rules. This will help you streamline your inbox for you and your team.

Agorapulse’s stats for Instagram also create attractive, client-friendly reports quickly.

You’ll have data about your Instagram audience growth:

Your daily impressions:

Your total engagement:

And many other stats such as your:

• Top users
• Best types of posts
• Top-performing hashtags
• Ideal time and day to post based on recent performance
• The response of your community management/social media team

A convenient calendar view will finally allow you to see all your published photos by day and time.

Speaking of publishing, you can now publish posts to Instagram directly from Agorapulse—so long as you have a business profile set up!

Related post: Instagram 101

You will need to have a business profile to use any third-party tool with Instagram. Don’t worry! If you need to make the transition, it is super simple.

Pros

• Manage multiple Instagram accounts
• Schedule posts to Instagram
• Advanced statistics
• Comments management including comments on Instagram ads
• Monitoring (hashtags, location check-in, keywords)
• Moderation rules for terms that go against your community rules
• Acknowledged as an official Instagram Marketing Partner

Cons

• Not for those who want a free lunch—Agorapulse is a powerful tool and is an investment!

Price point

Agorapulse starts with the Standard plan, which is $79 per user/month, billed annually. This includes 10 social profiles, which can be divided among Instagram, Facebook, Twitter, LinkedIn, and YouTube. The monthly version costs $99 a month.

Professional runs you about $119 per user/month, billed annually, which includes all the features on the beginning Standard plan in addition to more exclusive features. Some of these include ad comment monitoring, calendar notes, team workflows, team performance reports, and more. (The monthly version of this tier is $149 a month.)

One tier above from Professional gives you Advanced at $149 per user/month, billed annually. On top of all the features the Professional plan offers, you also get five shared calendars, a content library, bulk-published content, customized power reports, and Advanced Social Media ROI (Return on Investment) reports. This tier is available at $199 per user/month, billed monthly.

Are you an agency and need more? You can easily scale up from there!

All versions of Agorapulse are free for 30 days—no card required. Try it today to notice the difference.

2. Hootsuite

Love Hootsuite or hate it, it’s an affordable tool that can do a lot of things on many social networks. Like with Agorapulse, you can use it to schedule and manage Instagram, Facebook, LinkedIn, YouTube, and Twitter.

You can also schedule and publish to Pinterest. If budget is your primary concern, and you don’t need a lot of functionality, this tool might be one to look at. For most users of Iconosquare though, the analytics are really important. That is something that you won’t find at the basic levels of Hootsuite.

Though you can create content for all those platforms, the management is much more limited on Hootsuite. You will also have to recreate and modify the same post for each platform, rather than being able to make updates in a single post function.

It only offers limited management of your Instagram feed and the comments on your photos and tags.

Another downside is that you won’t get access to most analytics features unless you are at the very top paid plans.

You can also add paid apps (like Streamview for Instagram and TrendSpottr for Instagram) to extend your Instagram monitoring features:

Pros

• Manage multiple Instagram accounts
• You can add paid apps for additional features (such as trending hashtags with Trendspottr)
• Monitoring (hashtags, location check-ins, tags)
• Post to Instagram (business profiles only)
• Everything else that Hootsuite has to offer

Cons

• The interface is a bit clunky. Certainly not as user-friendly as what Iconosquare has to offer.
• Must pay for the Team account to download reports
• No moderation rules for key phrases
• Hard to capture comments in Instagram ad comments
• More difficult to schedule similar content for multiple accounts

Price point

The Hootsuite paid plan starts at $99/month, but this is limited to only one user and 10 social media profiles. You also won’t get access to custom reporting or any team features.

To add up to three users and basic reporting, you will need to go up to the Team plan, which is $249/month. (Both of these price options are when you pay annually.)

If you need more advanced features, you’ll want its Enterprise plan, which starts at $15,000 and above for five users and an additional $1,800 per user a month.

3. Sprout Social (previously Simply Measured)

Next up is Sprout Social, a comprehensive analytics platform. It provides reports on your favorite major social networks, including Instagram, TikTok, Facebook, and even Instagram Stories. You can also set up listening, schedule content, and create reports. At the highest-paid levels, you also have some automation available. It’s a robust tool that works for many businesses.

But it is also one of the more expensive options available.

Pros

• Its paid social media plans offer a wealth of data on most major social media channels. If you need to capture a particular data point, you’ll most likely be able to find it in one of their paid reports.
• You can schedule content and manage multiple accounts.
• Team features and automation are available at higher levels.

Cons

• This tool comes with a steep price point even at the smallest level plan.
• You will pay per user per month; there is no option to add team members to a single plan for a lower price.
• The interface is sleek but can be hard to navigate sometimes. A bit too “advanced” for some.

Price point

Standard paid plans begin at $249 per seat/month. If you are working as a team on social media, this means this tool can become expensive quickly! You also only get 5 social media profiles at this price.

Many of the features are not available until you reach the Advanced pricing, which is $499 per seat/month.

4. Planoly

Lastly, Planoly—first created only for Instagram—has expanded to help you create, upload, and schedule content, as well as manage your content grid and even upload stories and GIFs at a high-enough plan option.

Pros

• View a mock mobile view that allows you to see your grid at a glance
• Filters in content inspiration so you can be motivated by ideas, stock photos, and more
• Add on Shoplink for an additional fee and be able to directly link to your store from your posts
• Easy to get started with a simple free plan if you are just getting started

Cons

• Very limited management and analytics features (if you’re not a beginner, you may be left wanting much more)
• A free plan will only allow 60 uploads per month
• Allows only one social set (one Instagram account, one Pinterest, and one TikTok account). Your Instagram account must already be linked to Facebook and X (aka Twitter) to cross-post, so you’ll need to create a whole new set for each profile
• The highest-priced Pro tier only allows up to 6 users

Price point

Paid accounts start at $14 per month if billed annually (or $16 per month if you pay month to month). This includes one user, unlimited uploads, and the ability to manage comments on only your last 15 posts.

If you want more team members or access to your full management history, you will need to go up to as much as $43 a month billed annually.

In Conclusion: Iconosquare Alternatives

In conclusion, we broke down Agorapulse, Sprout Social, Hootsuite, and Planoly features and pricing. Finding your favorite of these Iconosquare alternatives should be a bit easier now that you know where to start!

But the easiest decision you’ll make is to try Agorapulse for free today.