Faced with a high-stakes mission and an even higher volume of social engagement, OKO.press, a Polish nonprofit news organization, needed a process to manage thousands of daily comments and posts without compromising quality or compliance. Fortunately, Agorapulse brought order to the organization’s social media management.
Agorapulsed helped OKO.press streamline its operations, efficiently moderate thousands of comments, and comply seamlessly with strict election day laws.
Now, OKO.press easily delivers critical news and connects with supporters, no matter the volume or regulatory constraints.
About OKO.press
Founded as a nonprofit media organization, OKO.press is dedicated to investigative journalism, human rights, and democracy. The organization is largely funded by readers and grants.
Based in Poland, OKO.press covers sensitive, high-impact topics like political transparency and minority rights. It publishes across social media channels to build community support and foster independent journalism.
The Challenge
Managing social media is mission-critical at OKO.press. The stakes are high, and the engagement volume is intense. Their team faces unique challenges: they receive thousands of comments daily across platforms, deal with constant news updates, and must comply with Poland’s stringent election silence laws.
Before Agorapulse, this workload risked overwhelming the team, making it difficult to stay responsive and maintain quality across so many interactions.
As a social media specialist, Oliwia Gęsiarz shared that comment moderation and content monitoring were pivotal to OKO.press’s success, but handling these tasks natively without support from a unified tool would have been almost impossible.
“Doing my job natively would be so hard. I mean, it would be impossible because I have many tasks every day, and managing social media is just one of them,” she explained.
The Journey to Agorapulse
OKO.press sought a social media management tool that could handle their vast needs—from scheduling a steady stream of high-quality posts to tracking thousands of comments and interactions in real time.
When Oliwia joined OKO.press, the organization had recently adopted Agorapulse, and it soon became clear that this was the right choice.
Oliwia highlighted that Agorapulse’s unified platform quickly streamlined their work, especially in moderating comments and monitoring mentions that might otherwise slip through unnoticed.
“Consolidating so many activities in one tool definitely makes our work easier and more enjoyable, and we feel more in control.” (Oliwia Gęsiarz, social media specialist at OKO.press)
Agorapulse in Action
For OKO.press, Agorapulse was more than just a management tool—it was a strategic partner that allowed their team to manage high-volume engagement without missing a beat.
Here’s how key features of Agorapulse made an impact:
1. Comment moderation
Agorapulse enabled OKO.press to efficiently manage and moderate thousands of comments each day, keeping their conversations organized and ensuring meaningful interactions with their audience.
“Effective comment moderation is a major challenge when managing social media for an organization like ours. Doing this natively takes a lot of time, which is always in short supply,” Oliwia remarked.
With Agorapulse, she felt empowered to handle this volume with confidence.
2. Listening features
Real-time monitoring helped OKO.press stay present in critical discussions surrounding democracy and human rights, catching every tag and mention.
Oliwia emphasized the importance of this feature: “The listening feature helps us avoid missing important tags, mentions, or discussions that might slip through if we managed social media natively.”
3. Scheduling and compliance support
When election silence laws prohibited posting about political topics past midnight on election day, Agorapulse’s scheduling capabilities ensured OKO.press stayed compliant while continuing to engage with its audience.
Oliwia recalled a particularly busy election period, noting that “using Agorapulse really helped us to publish all the materials on time and without any errors.”
Transformation and Impact
Agorapulse empowered OKO.press to focus on its mission by removing the day-to-day chaos of high-volume social media management.
For Oliwia, the difference was tangible. Instead of feeling overwhelmed by the volume and pace, she could now manage interactions with clarity and control.
Agorapulse allowed her to “be more strategic and creative,” focusing on meaningful work without being bogged down by the logistical demands of social media.
OKO.press’s transformation is a powerful testament to the value of streamlining operations. With Agorapulse, their team could focus less on logistics and more on delivering timely, essential journalism.
Today, Oliwia and her team continue to rely on Agorapulse to manage content, moderate discussions, and amplify OKO.press’s mission across social media.
Lessons Learned and Unexpected Benefits
Agorapulse not only met OKO.press’s immediate needs but also offered unexpected benefits that reshaped their approach to social media. Oliwia and her team discovered the value of an all-in-one platform in fostering seamless collaboration, even across a team with varied working styles and responsibilities.
By simplifying comment moderation and scheduling tasks, Agorapulse has allowed OKO.press to improve its overall workflow and focus on building connections with its audience.
Oliwia’s Advice for Other Social Media Managers
For other social media professionals facing similar challenges, Oliwia’s advice is straightforward: “I would recommend Agorapulse. It’s been essential for managing our high volume and staying on top of interactions.”
She added that, while no tool is perfect, Agorapulse has proved to be a reliable and flexible partner in the fast-paced environment of nonprofit journalism.
Conclusion
OKO.press’s journey with Agorapulse is a story of clarity amid chaos. For a nonprofit media organization, managing thousands of comments and complying with election laws might seem daunting—but with Agorapulse, OKO.press found the structure and support to navigate these challenges effortlessly.
“We need your tool, and it’s hard to imagine working without it.” (Oliwia Gęsiarz, social media manager of OKO.press)
Through Agorapulse, OKO.press has transformed social media management from an overwhelming task into a strategic asset that enhances their impact. This partnership is proof that with the right support, even the busiest social media managers can thrive.
