Ditto Music, an independent music distributor, sought to engage and grow its audience of independent artists with a smart, efficient social strategy. Using Agorapulse’s clear reporting and actionable insights, Ditto Music transformed its social media approach and improved engagement, drove follower growth, and aligned global strategies across channels. All that allowed Ditto Music to save considerable time.
About Ditto Music
Based in Liverpool, UK, Ditto Music is one of the last fully independent music distributors, supporting over a million artists worldwide. Its distribution, publishing, and label services help musicians gain visibility on platforms like Spotify, Apple Music, and TikTok.
Euan Blackman, Ditto’s social media manager, leads the charge on social platforms. He also is responsible for creating a strategy focused on community engagement and audience growth.
The Challenge
Social media success for Ditto Music means connecting with a community of independent artists and building an audience that feels seen and valued. Euan needed a reporting solution that could go beyond basic metrics, something that would give him clear insights into what content was driving engagement and growth.
Without that clarity, Ditto’s team found it hard to know where to double down and which types of posts would best support their artists.
Why Ditto Music Chose Agorapulse
Ditto Music had tried other tools, but those lacked the robust reporting and straightforward insights needed to shape a consistent, data-driven strategy. Agorapulse offered something different—a content performance tab that made it easy to see exactly what was resonating and why.
“Agorapulse’s reporting tab is invaluable,” Euan says. “It shows us, at a glance, the kinds of posts our audience connects with, and that clarity has been essential.”
Agorapulse’s Role in Ditto’s Transformation
Now using Agorapulse, Ditto Music gained a full view of its social performance, transforming raw data into real insights. Agorapulse’s reporting, automated insights, and performance analysis allowed Ditto to make faster, informed decisions about what content to prioritize. That all helped them refine their strategy every month.
For Ditto’s global presence, Agorapulse’s automated reporting made it easy to share results across international teams, aligning content and engagement strategies worldwide.
“We’re able to track and repeat what works, which has made all the difference,” according to Euan.
Now, by automating regional reports, Ditto’s local teams could stay focused on creating quality content.
Transformation: From Data Collection to Actionable Insights
Agorapulse’s reporting didn’t just save time—it redefined Ditto’s approach to social media. Euan could track engagement and reach by content type, seeing exactly what parts of Ditto’s strategy were on target.
“The reporting tools save me hours and make it easy to share results with management,” he explains. “It’s clear what’s working, which allows us to adjust and improve each month.”
With Agorapulse, Ditto’s social media strategy evolved from guesswork to data-driven decision-making, resulting in steady growth on platforms like TikTok and Instagram. Regular reviews of Agorapulse’s content performance data helped Ditto double down on top-performing content, boosting engagement and maximizing impact.
Unexpected Benefits and Key Insights
Agorapulse delivered more than just insights on engagement. When Ditto faced Twitter API limitations from another tool, Agorapulse’s inbox feature became a critical asset, enabling them to continue managing Twitter DMs seamlessly.
For Ditto’s regional channels, Agorapulse saved time, allowing for global consistency and ensuring that all content aligned with Ditto’s main strategy.
Euan’s Advice for Other Social Media Teams
Euan’s advice for brands considering Agorapulse is: “If you’re looking to simplify social media reporting and understand your content’s impact, Agorapulse is a game-changer.”
The platform’s easy-to-use analytics help social media teams look beyond the numbers, using data as a springboard for strategic growth.
With Agorapulse, Ditto Music gained clarity, alignment, and time back. Instead of spending hours sifting through metrics, Ditto now has the insights they need to maximize engagement and grow their audience with confidence. Sign up now for a free trial to see what Agorapulse can do for you.
