When Marjorie Levêque joined Hellowork as social media manager, the company was grappling with fragmented platforms, a lack of centralized tools, and a critical need to establish brand visibility. After becoming an Agorapulse user, Marjorie streamlined workflows and unified Hellowork’s social presence. She also grew LinkedIn followers by 144%, turning social media into a strategic asset that drives measurable business outcomes.
About Hellowork and Marjorie Levêque
Hellowork is a leading employment and recruitment platform based in France, managing multiple brands that target B2C and B2B audiences.
Marjorie Levêque, the company’s social media manager, is at the helm of Hellowork’s digital presence. With a background in communication and social media strategy, Marjorie plays a pivotal role in building brand visibility and engagement.
The Challenge
When Marjorie joined Hellowork, the company was transitioning from several regional brands (e.g., Paris Job, Ouest Job) into a unified entity.
This change revealed key challenges:
- Fragmented social media tools
Hellowork relied on Buffer for sporadic content sharing but lacked centralization, which made collaboration slow and inefficient. - Low brand awareness
With no cohesive strategy, the company’s social media presence was weak. Hellowork’s newly consolidated brand struggled to connect with its audience. - Resource constraints
Managing multiple brands without a dedicated social media management tool resulted in inefficiencies and lost opportunities for engagement.
Marjorie knew the solution required a robust, user-friendly tool that could bring clarity to the chaos.
The Journey to Agorapulse
Having used Agorapulse in a previous role, Marjorie was confident in its capabilities. When tasked with finding a social media management solution for Hellowork, she compared Agorapulse with other options like Hootsuite and Iconosquare.
The decision to choose Agorapulse was clear:
- Ease of use
Familiarity with the platform meant a quicker learning curve and seamless onboarding. - Comprehensive features:
From post scheduling to analytics, Agorapulse offered an all-in-one solution. - Unparalleled support
Agorapulse’s reputation for responsive customer service gave Marjorie confidence in its reliability.
Transforming Social Media Chaos into Clarity
Agorapulse empowered Marjorie to unify Hellowork’s social media strategy and achieve remarkable results.
Streamlined management across brands
- Centralized content strategy
Agorapulse allowed Marjorie to plan, schedule, and publish posts for multiple brands and platforms from a single dashboard. - Enhanced collaboration
Approval workflows eliminated inefficiencies, replacing manual processes like email chains and screenshots with seamless in-platform approvals.
Data-driven decision making
- Detailed reporting
Agorapulse provided clear metrics, which helped Marjorie distinguish between organic and paid performance. - ROI Analytics
Integration with Meta, Google Ads, and TikTok Ads gave a complete view of campaign performance, enabling smarter allocation of resources.
Remarkable audience growth
- LinkedIn success
Through targeted strategies and engaging formats like carousels, Marjorie grew Hellowork’s LinkedIn following from 45,000 to over 110,000 in just two years. - Cross-platform expansion
Marjorie introduced the company to channels like Instagram and TikTok, and broadened the company’s reach and engagement.
The Impact of Using Agorapulse
Marjorie’s use of Agorapulse transformed Hellowork’s social media presence into a strategic asset:
- Time savings
Streamlined workflows freed up time for creative and strategic planning. - Engagement boost
Innovative content and centralized management led to higher engagement across platforms. - Scalability
Agorapulse supported Hellowork’s growth, accommodating new brands and team members as the company expanded.
Marjorie also highlighted the value of Agorapulse’s exceptional customer support:
“Their responsiveness and understanding of our challenges make Agorapulse feel more like a partner than a vendor.”
Lessons Learned and Unexpected Benefits
The power of data
Agorapulse’s analytics gave Hellowork the insights needed to refine strategies and measure success accurately.
Team collaboration
Features like approval workflows enhanced teamwork, particularly as the team grew.
Customer-centric design
Agorapulse’s intuitive interface ensured smooth adoption across Hellowork’s social media team.
Marjorie’s Advice
“Choose a tool that grows with you. Agorapulse isn’t just software—it’s a partner that evolves alongside your needs, whether you’re managing one brand or many.” (Marjorie Levêque, social media manager at Hellowork)
Conclusion
With Agorapulse, Marjorie Levêque turned Hellowork’s social media from an underutilized channel into a powerhouse for engagement and brand visibility. By consolidating tools, leveraging data, and fostering creativity, she simplified her team’s workflow and demonstrated social media’s strategic value to the business.
Agorapulse didn’t just help Hellowork manage social media—it helped them master it.
Ready to transform your social media strategy? Let Agorapulse guide you from chaos to clarity.
