Brian Hunt’s agency faced a sudden 100% price increase from their social media management platform. So, he needed a solution that would maintain profitability while it better served his small business clients. Fortunately, he found that solution. By switching to Agorapulse, Twin City Web Solutions found a more streamlined platform that improved posting consistency, enhanced client reporting, and delivered better ROI tracking. And the company did all that while it saved significant monthly costs.
About Twin City Web Solutions
Founded in 2019, Twin City Web Solutions helps local businesses and nonprofits establish and maintain their digital presence. Its owner, Brian Hunt, holds an MBA from Wake Forest and started the agency after seeing firsthand how organizations struggled with digital initiatives during his time working in local government. His agency focuses on authentic content creation and strategic social media management for small businesses.
The Challenge
While using Twin City Web Solutions’ previous social media management platform, Brian faced multiple challenges:
- An overly complex interface that made it difficult to train clients
- Too many unnecessary features that risked undermining their expert status
- Inconsistent posting schedules for both the agency and clients
- A sudden price increase of over 100% with minimal notice
- Difficulty demonstrating ROI to clients
Moreover, an unannounced price increase just added to the frustration with that company.
“They increased prices but didn’t tell anybody that was an existing customer,” Brian recalled. “We literally got no communication about it whatsoever and then found out that we had 30 or 60 days before the price was going to double. So we were kind of scrambling looking for other options, which was very frustrating.”
The Journey
After experiencing frustration with the complexity of Twin City Web Solutions’ previous platform, Brian had already begun researching alternatives. Through a combination of Google searches and Reddit recommendations, he discovered Agorapulse. When the dramatic price increase forced immediate action, Brian was prepared to make the switch.
“I think the user interface on Agorapulse is more streamlined and more efficiently laid out,” Brian noted. This initial impression proved to be just the beginning of the positive changes to come.
The Transformation
After implementing Agorapulse, Twin City Web Solutions has experienced several significant improvements:
1. Enhanced client satisfaction
“They feel like they actually understand the metrics we’re reporting,” Brian shared. “They like to actually sit down with us once a week and go over what we’re doing. Our clients are excited.”
2. Improved posting consistency
Agorapulse’s streamlined interface helped Brian revitalize his own agency’s social media presence while it maintains consistent posting schedules for clients—a critical factor for social media success.
3. Better business results
“We were able to get better engagement for us and more interest through social media, with people more willing to reach out to us and say, ‘Hey, we saw your post. We’d like to talk to you about a project.'”
4. Enhanced reporting capabilities
“One of the things that I like about Agorapulse is the data reporting. I like how it’s structured, and I like that we can evaluate the ROI on ourselves and assign a value to it internally.”
Unexpected Benefits
The switch to Agorapulse solved immediate challenges and provided additional value through improved client relationships and accountability.
“It’s given us a way to have better reporting and accountability with our clients,” Brian explained. “We can assign an ROI based on all the metrics and have a better sense of actual success.”
Looking Ahead
Brian sees continued growth potential with Agorapulse, particularly as his agency expands.
“I have every intention of sticking with Agorapulse,” he shared. “I want to get where we’re successful enough and large enough to take advantage of the review process that’s built into Agorapulse. That lets us have more eyes on all the content before it goes out and we can keep better track of quality.”
Client’s Advice
For other agency owners considering Agorapulse, Brian’s recommendation is straightforward: “I would tell them that it’s been a successful tool for my agency. At the very least, try the free trial—hopefully that would convince them that it’s the platform for them.”
