Facebook Reach Statistics: What Are They and How Do You Find Them?

Facebook Insights is an endless database of information that you can use to the benefit of your business. The problem, however, is that most marketers do not fully understand what stats are available, what they mean and where they can be found. This is the first in a series of posts that will act as a resource to help you master Facebook Insights. Today, we will focus on those metrics associated with Reach. I'll show you everything you need to know regarding Reach data that can be found within web Insights, page-level exports, post-level exports and within AgoraPulse.