From Print to Digital: Transforming Tourism Storytelling in Hocking Hills

Tourism marketers are constantly balancing the need to showcase breathtaking landscapes while measuring whether all those likes translate to visitors. In this episode of Social Pulse: Hospitality Edition with Agorapulse’s Chief Storyteller Mike Allton, Megan Myers, digital media director for the Hocking Hills Tourism Association, tells how she has transformed how Southeast Ohio tells its story. […]