We’ve gone through the best social media analytics tools to save you the time and pain of sifting through everything out there. Here are our favorites. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals?
With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Before making a decision, it’s always best to do extensive tool and software research to find the one that best fits your business’s needs.
Discover how to create effective reports and find the best social analytics tool for your brand.
Social Media Analytics Defined
What are social media analytics? Social media analytics is the data gathered from which insights have been extracted. In other words, it’s the data that has been organized and analyzed to provide insights.
Social media analytics relies on data to:
- Identify patterns
- Find relationships
- Predict trends on any channel
When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition.
With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. You can download this free SMART goals guide to help you with that planning.
What Are the Most Important Social Media Metrics?
The most important social media metrics for your brand depend on what your team wants to accomplish. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics.
Some common objectives and related metrics include the following.
1. Enhance brand awareness
Track your account growth, your reach and impressions, and the number of brand mentions and post shares.
2. Send traffic to your website
Keep an eye on the number of clicks, the traffic volume from each channel, and the bounce rate for website visitors from social media channels.
3. Improve customer service
Monitor the number of questions or comments you receive, your team’s overall response time, and individual team members’ contributions.
4. Increase revenue
Watch the number of email list subscriptions as well as the total value of “adds to cart” and completed checkouts.
How Do I Report Social Media Analytics?
To report social media analytics, you need a tool that can collect accurate data, share helpful insights, and allow your team to draw informed conclusions. Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited.
The best social media analytics tools source data directly from each social platform and compile the information into easy-to-understand reports.
Many provide customized or automated reports that let you easily share insights with colleagues or clients.
What Does a Social Media Report Look Like?
Checking engagement on a social media analytics tool
A social media report should highlight your brand’s analytics and visualize key insights.
To prepare an effective report, start by featuring the channels and metrics that matter to your brand.
Then add helpful findings, such as competitive analyses and ROI calculations. Conclude with your team’s commentary, including wins, losses, trends to focus on, and problem areas to address.
45 Social Media Analytics Tools
These 45 social media analytics tools can help you track and improve your brand’s performance:
- Agorapulse
- Analisa
- Audiense
- Awario
- Brand24
- BrandMentions
- Brandwatch
- Buffer
- BuzzSumo
- Curalate
- Cyfe
- Falcon
- Fanbooster
- Followerwonk
- Google Analytics
- Hootsuite
- HubSpot
- Iconosquare
- Keyhole
- Khoros
- Klear
- Later
- Loomly
- Meltwater
- Mention
- Minter
- Netbase Enterprise
- Oktopost
- PromoRepublic
- Quintly
- Reputology
- Rival IQ
- Sendible
- SHIELDApp
- ShortStack
- Socialbakers
- SocialPilot
- Sprinklr
- squarelovin
- Tailwind
- Talkwalker
- TapInfluence
- Union Metrics
- ViralWoot
- Zoho Social
1. Agorapulse
Example of Agorapulse, a social media analytics tool
Agorapulse is a social media management tool that offers scheduling, engagement, monitoring, and reporting.
With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. The Power Reports add-on lets you customize or automate your reports.
Social media channels
Pricing: Starts at $99 per month
2. Analisa
Analisa, a social media analytics tool
Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags.
With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts.
Social media channels
- TikTok
Pricing: Free plan with limited features and paid plans for $69 per month
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3. Audiense
Audiense Insights is an audience intelligence and analysis tool designed to help you connect with your customers. With Audience Insights, you can identify influencers, research customers, create highly targeted segments, and integrate the data into your social media strategy.
Social media channels
- Snapchat
- TikTok
- YouTube
Pricing: Free plan with limited features and paid plans for $1,499 per month
4. Awario
Awario, a social media analytics tool
Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. With Awario analytics, you can assess progress and share white-labeled reports with clients and stakeholders.
Social media channels
- YouTube
Pricing: Starts at $29 per month
5. Brand24
Brand 24, social media analytics tool
Brand24 is a media monitoring and reputation management tool that searches for brand mentions on social media and almost anywhere online. With Brand24 analytics, you can monitor audience sentiment, improve customer service, and asses the impact of your marketing campaigns.
Social media channels
- TikTok
- YouTube
Pricing: Starts at $49 per month
6. BrandMentions
Another example of a social media analytics tool
BrandMentions is a social listening dashboard that lets you track and join conversations about your brand and industry. With BrandMentions, you can research and grow your audience, simplify influencer outreach, and gauge the success of your content and social media marketing campaigns.
Social media channels
Pricing: Starts at $99 per month
Related Post: 10 Free Social Media Marketing Tools You Should Try
7. Brandwatch
A social media analytics tool example, Brandwatch
Brandwatch is a digital consumer intelligence platform that offers social listening and reputation management. With Brandwatch analytics, you can assess market trends, find new sales opportunities, learn how your audience feels about your brand, and improve your ROI.
Social media channels
- YouTube
Pricing: Contact Brandwatch.
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8. Buffer
Buffer is a social media scheduling dashboard that has analytics and reporting. With Buffer Analyze, you can monitor account and post-performance, analyze your audience, and create custom reports with multiple channels.
Social media channels
Pricing: Starts at $35 per month
9. BuzzSumo
Example of a social media analytics tool
BuzzSumo is a monitoring and research tool that tracks content performance. With BuzzSumo, you can analyze high-performing content, seek out influencers, follow trends, and collect data that can help you create more compelling social media content.
Social media channels
- YouTube
Pricing: Starts at $99 per month
10. Curalate
Curalate is a marketing platform that makes social channels shoppable and leverages user-generated content (UGC). With Curalate analytics, you can track and evaluate e-commerce conversions so you can create more effective content and increase ROI.
Social media channels
- YouTube
Pricing: Contact Curalate.
11. Cyfe
Social media analytics tool example
Cyfe is a business dashboard that integrates social media with website analytics, sales data, and customer service figures. With Cyfe analytics, you can understand how your brand’s paid and organic social campaigns drive website traffic, revenue, and other key results.
Social media channels
- YouTube
Pricing: Starts at $29 per month
12. Falcon
Example of a social media dashboard
Falcon is a social media suite that includes publishing, engagement, customer support, and listening. With Falcon analytics, you can track audience growth, understand what drives social engagement, access cross-channel insights, and build custom dashboards and reports.
Social media channels
Pricing: Starts at $129 per month
13. Fanbooster
Activity, engagement, new audience, and more available in social media analytics tool
Fanbooster is a social media management platform that lets you post content, respond to engagement, and report on results. With Fanbooster analytics, you can gauge engagement and website traffic, compare channel performance, and check on your competitors.
Social media channels
- TikTok
- YouTube
Pricing: Starts at $49 per month
14. Followerwonk
Follower counts of followers
Followerwonk is a Twitter analytics tool that helps you get to know your followers and compare your brand’s audience with competitors or influencers. With Followerwonk, you can also map your Twitter activities to audience growth to find what works best for your followers.
Social media channel
Pricing: Free plan with limited features and paid plans starting at $29 per month
15. Google Analytics
Google Analytics dashboard
Google Analytics is a service that collects website traffic data. With Google Analytics, you can measure how much traffic each social media platform sends to your website, track e-commerce transactions, and calculate the value of each social channel.
Social media channels
- Snapchat
- TikTok
- YouTube
Pricing: Free
16. Hootsuite
Example of social media analytics
Hootsuite is a social media dashboard that supports publishing, monitoring, and reporting. With Hootsuite analytics, you can measure reach and engagement for social media posts, find top-performing content, and monitor trends over time.
Social media channels
- YouTube
Pricing: Free plan with limited features and paid plans starting at $29 per month (You’ll want to get the details about Hootsuite’s real pricing.)
You can dig deeper into our Hootsuite reviews and Hootsuite vs Sprout Social articles for additional information.
17. HubSpot
Lead generation analytics from HubSpot
HubSpot is social media software that offers scheduling, a customer relationship management (CRM) tool, and sales features. With HubSpot analytics, you can better understand customers, track leads and conversions, and find out which activities and channels have the best ROI.
Social media channels
Pricing: Starts at $45 per month
18. Iconosquare
A look at Iconosquare
Iconosquare is a social media tool with publishing, monitoring, and reporting. With Iconosquare analytics, you can assess follower growth, post engagement, hashtag performance, and account reach and compare organic and paid campaigns.
Social media channels
Pricing: Starts at $39 per month
19. Keyhole
Example of a social media dashboard
Keyhole is a social analytics tool that features hashtag, monitoring, influencer, and social campaign reports. With Keyhole analytics, you can measure the reach and engagement for your brand’s hashtags and influencer marketing campaigns, and you can use the data to analyze ROI.
Social media channels
- YouTube
Pricing: Starts at $49 per month
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20. Khoros
Khoros offers enterprise-level social media management software that’s designed for agencies and larger brands. With Khoros analytics, you can link social media campaigns to your company’s business goals to find strategies that offer the best value.
Social media channels
- YouTube
Pricing: Contact Khoros.
21. Klear
See the influence, average age, and more on the social media dashboard.
Klear provides influencer marketing software that lets you research influencers, understand their audiences, and measure campaigns. With Klear analytics, you can discover influencers’ engagement and reach data, find the best partners for your brand, and calculate campaign ROI.
Social media channels
- TikTok
- YouTube
Pricing: Contact Klear.
22. Later
Study your followers via a social media analytics tool.
Later is an Instagram marketing platform that supports scheduling, offers landing pages, and provides reporting. With Later analytics, you can monitor engagement rates, optimize posting times, find high-performing hashtags, and track website traffic.
Social media channel
Pricing: Free plan with limited features and paid plans starting at $15 per month
23. Loomly
Loomly is a social dashboard that has publishing, community management, and ads. With Loomly analytics, you can monitor account and post performance, and use your results to create even more relevant content for your audience.
Social media channels
Pricing: Starts at $34 per month
24. Meltwater
Meltwater is an enterprise-level media monitoring tool that tracks campaigns, hashtags, and influencers. With Meltwater, you can combine social media analytics with internal data to assess how your social channels can help your brand reach its business goals.
Social media channels
Pricing: Contact Meltwater.
25. Mention
Mention, a social media dashboard
Mention is a social monitoring, listening, and scheduling tool. With Mention analytics, you can get a big-picture view of brand sentiment, manage your reputation, access audience insights, measure share of voice, and research your competition.
Social media channels
Pricing: Free plan with limited features and paid plans starting at $29 per month
26. Minter
Number of posts
Minter is a social reporting tool that analyzes hashtag, content, and profile performance. With Minter analytics, you can gauge campaign results, aggregate mentions, compare your brand against competitors, and automatically send reports to clients and colleagues.
Social media channels
Pricing: Starts at $9 per month
27. Netbase Enterprise
Netbase Enterprise, a social media analytics dashboard
Netbase Enterprise is social analytics software that’s designed to protect the health of your brand. With Netbase Enterprise analytics, you can dig into campaign performance, measure sentiment, find key influencers, and use AI to make better business decisions.
Social media channels
- YouTube
Pricing: Contact Netbase Quid.
28. Oktopost
Engagement by network, engagement by channel
Oktopost is a B2B social media management platform that lets you manage, monitor, and measure your brand’s efforts. With Oktopost analytics, you can calculate the revenue from your social strategy, optimize ROI, and link your social media performance to your business goals.
Social media channels
- YouTube
Pricing: Contact Oktopost.
29. PromoRepublic
Dashboard example of a social media tool
PromoRepublic is an AI-based platform that offers social media scheduling and reporting platform. With PromoRepublic analytics, you can compare metrics for multiple business locations and discover methods for improving performance across profiles.
Social media channels
Pricing: Starts at $49 per month
30. Quintly
Customer Care Benchmark
Quintly is a social media analytics dashboard designed for agencies and larger businesses. With Quintly analytics, you can leverage competitive benchmarking, customize your reporting dashboard with over 350 metrics, and track KPIs that matter to your brand.
Social media channels
- Snapchat
- YouTube
Pricing: Starts at $300 per month
31. Reputology
Reputology is a review monitoring platform that lets you manage your brand’s reputation. With Reputology analytics, you can measure performance over time and across locations and find areas that need improvement so you can develop more informed marketing plans.
Social media channels
- Google My Business
Pricing: Starts at $180 per month
32. Rival IQ
Dig deep into your social posts with a tool.
Rival IQ is an enterprise-level social media analytics tool that offers social reporting and audits. With Rival IQ analytics, you can discover engagement trends, see how you match up with competitors, and perform audits to identify areas for improvement.
Social media channels
- YouTube
Pricing: Starts at $199 per month
33. Sendible
Study the content habits via a social tool.
Sendible is a social media management tool that supports scheduling and reporting. With Sendible analytics, you can create personalized reports with over 250 modules, gauge the value of each social channel, and automatically send weekly or monthly reports.
Social media channels
- YouTube
Pricing: Starts at $29 per month
34. SHIELD
Social dashboard
SHIELD is a LinkedIn analytics platform that offers dynamic dashboards and automated reports. With SHIELD analytics, you can measure the performance of content types, optimize when you post, and get to know your brand’s audience.
Social media channel
Pricing: Starts at $16 per month
35. ShortStack
ShortStack is a digital contest platform that lets you run social media giveaways and create landing pages. With ShortStack analytics, you can measure campaign views and traffic sources and evaluate the most popular times and devices for contest entries.
Social media channels
- TikTok
- YouTube
Pricing: Starts at $99 per month
36. Socialbakers
Socialbakers is a social media marketing platform that handles everything from research and listening to engagement and reporting. With Socialbakers analytics, you can measure paid, organic, and influencer campaigns and accurately attribute ROI across channels.
Social media channels
Pricing: Starts at $240 per month
37. SocialPilot
Example of a social media analytics tool
SocialPilot is a tool for social media publishing, collaboration, and insights. With SocialPilot analytics, you can monitor account growth, identify follower trends, find top influencers and mentions, and track website clicks so your business can make data-driven decisions.
Social media channels
- TikTok
Pricing: Starts at $30 per month
38. Sprinklr
Brand awareness and preferences
Sprinklr is an enterprise-level customer experience platform that supports over 30 digital channels, SMS, chat, and email. With Sprinklr analytics, you can gauge brand awareness, assess customer loyalty, measure brand health, and compare against competitors.
Social media channels
- YouTube
Pricing: Contact Sprinklr.
39. squarelovin
Squarelovin is an Instagram marketing platform that collects and curates UGC. With squarelovin analytics, you can track reach, engagement, and followers and find the best times, filters, and hashtags to use when posting.
Social media channel
Pricing: Contact squarelovin.
40. Tailwind
Insights via social media analytics
Tailwind is a social media scheduling tool that offers content creation, hashtag research, and reporting. With Tailwind analytics, you can identify what drives the best results for your brand and develop interest heatmaps to create better content for your audience.
Social media channels
Pricing: Starts at $14.99 per month
41. Talkwalker
Results of your social media marketing
Talkwalker is an intelligence platform that analyzes social media, print, online, radio, and TV content. With Talkwalker analytics, you can measure the impact of your copy and creatives, develop viral campaigns, and combine all of your marketing data to discover correlations.
Social media channels
- YouTube
Pricing: Contact Talkwalker.
42. TapInfluence
Look at the data of your social media marketing.
TapInfluence is an influencer marketing platform that provides influencer discovery, campaign management, and reporting. With TapInfluence analytics, you can measure reach, clicks, conversions, and ROI so you can prove the value of your social media marketing investment.
Social media channels
- YouTube
Pricing: Contact TapInfluence.
43. Union Metrics
All posts
Union Metrics is a social intelligence platform that collects the data you need to make smart business decisions. With Union Metrics, you can review the results of your social media campaigns, analyze competitors’ performance, and monitor brand and industry hashtags.
Social media channels
Pricing: Starts at $49 per month
44. ViralWoot
Data from a spam and SEO check
ViralWoot is a social media scheduling tool that lets you publish posts, promote content, and manage influencer campaigns. With ViralWoot analytics, you can identify top-performing boards and Pins, gauge the success of your promotions, and track your influence score.
Social media channel
Pricing: Starts at $10 per month
45. Zoho Social
Zoho Social is a social media management tool that offers scheduling, social monitoring, and reporting. With Zoho Social analytics, you can evaluate reach and engagement for each post, identify your most engaged followers, and review audience demographics.
Social media channels
Pricing: Starts at $15 per month
Whether you want a social dashboard that handles all your marketing needs or a completely customizable reporting control panel, there’s a tool for you.
Choose the right social media analytics tools and start analyzing the data you need to make smarter decisions for your brand.
Take control of your social media! Check out our free trial of Agorapulse to help you schedule, track, and measure all your social media efforts.
