Agorapulse vs Facelift Cloud: Which Tool Makes Sense for You?

You want to make the right choice between Agorapulse and Facelift. To do so, you need to look at each one and see how its features align with your needs. We’ll share our findings from research via Capterra and G2.

If you’re intrigued by that summary, read on. This article will unveil the differences between Agorapulse and Facelift regarding features, user base, and pricing.

By the end of the article, it will become clear that Agorapulse is a stronger choice for social media managers to do their best work.

According to this summary from Capterra, Agorapulse excels in user satisfaction, ease of use, and value. 

(Maybe it’s time to sign up for a free trial of Agorapulse to see for yourself.)

How Many Users Does Facelift Cloud Have?

Although both Agorapulse and Facelift were founded in 2011, the types of users each tool has attracted in the past 13 years are noticeably different.

Facelift’s pricing page states the company has “over 2,000 customers.” But it’s hard to find customers–or anyone–talking about the tool. For example: There are no YouTube reviews. No reviews on Trustpilot, TrustRadius, or Slashdot, either.

On Capterra, Facelift has 110 reviews. Interestingly, about a third of them (33 of 110 reviews) were posted in the past six months. (New campaign?)

On G2, Facelift has garnered just 33 reviews.

Most of these reviews were written in German, implying that most Facelift users are German speakers in the DACH region (Germany, Austria, and Switzerland). This makes sense since the company’s headquarters are in Hamburg, and its recent LinkedIn ads have all been in German.

However, given that the tool has been around for over a decade, the number of customers seems small.

How Many Users Does Agorapulse Have?

In contrast, although Agorapulse also started in 2011, it has managed to attract a significantly larger and more diverse user base. 

According to its website, Agorapulse boasts “over 11,000 customers,” reflecting its extensive reach and user engagement. The tool’s popularity is also evident through its presence on various review platforms:

• G2 Reviews: 924 reviews in English, French, and Spanish
• Capterra Reviews: 710 reviews that highlight widespread user satisfaction 
• YouTube Reviews: Dozens of reviews from content creators worldwide, including the US, Canada, the U.K., Slovakia, and Norway.

Although Agorapulse is headquartered in Paris, these reviews show that the company has loyal, raving fans across the globe, including Facelift’s Germany and the other DACH countries. In fact, Agorapulse has a website and support staff to serve German social media managers.

The size and enthusiasm of Agorapulse’s users on multiple platforms highlight its success and strength as a social media marketing tool. (That said, if you find a hidden trove of Facelift reviews, let us know.)

Do Agorapulse and Facelift Have the Same Features?

Not all social media management tools are created equal. So, let’s explore the feature matchup between Agorapulse and Facelift, covering supported platforms, publishing, inbox, and reports.

Supported Platforms

Facelift offers social media management functionality for Facebook, Instagram, X (Twitter), WhatsApp, YouTube, TikTok, Google Business, Pinterest, XING, and LinkedIn.

Agorapulse supports nearly as many social media networks, namely Facebook, Instagram, X, YouTube, TikTok, Google Business, Pinterest, and LinkedIn.

Publishing

Publishing is the cornerstone of social media marketing, so your social media management tool must support how you publish on social. Here’s how Facelift and Agorapulse compare in this area.

Facelift

Facelift provides standard publishing features, including:

• Instagram first comment scheduling
• Content library
• Content preview

Standing out from most tools on the market, Facelift supports organic post promotion on Facebook, X, and LinkedIn. 

However, the tool lacks several advanced features that social media managers expect in a social media publishing tool. Users must work harder on content aesthetics and referral traffic without these features.

For example, apart from Instagram first comment scheduling, Facelift lacks Instagram-friendly features. The tool doesn’t provide a grid view or link in bio, two features that Instagram strategists depend on for engaging feeds and referral traffic.

Speaking of first comment scheduling on Instagram, Facelift doesn’t offer similar functionality on Facebook or LinkedIn. Many LinkedIn pros add links in comments for increased reach and engagement. Not being able to schedule these comments in advance can potentially limit referral traffic and LinkedIn engagement.

It’s helpful to use a social media marketing tool to schedule a post in advance, but it’s even more helpful to schedule a bunch of posts ahead of time. However, Facelift doesn’t offer bulk publishing, so users must manually schedule posts one at a time.

Even if a Facelift user could bulk upload many posts at once, they don’t have a way to organize them by theme. This would require extra work to ensure the posts stay organized according to their respective topics.

Agorapulse

Like Facelift, Agorapulse offers a content library for managing media assets, ensuring consistent branding across all posts. 

Agorapulse also offers a suite of advanced publishing features that address the limitations found in Facelift, including:

• First comment scheduling. Agorapulse allows users to schedule their first comments on Facebook, Instagram, and LinkedIn posts. This functionality helps users increase engagement on all three social platforms.
• Bulk publishing. The bulk publishing feature simplifies uploading many posts, saving social media managers considerable time. Users can schedule a month’s worth of content with a few clicks!
• Content queues. For those who love order to their social media calendar, Agorapulse’s content queues enable users to organize upcoming posts by theme. This feature is useful for keeping a consistent posting schedule and ensuring a well-rounded content mix.
• Instagram features. Agorapulse includes Instagram-specific features like link in bio and grid view, allowing for a more cohesive and visually appealing Instagram strategy.

When comparing the functionalities of these two social media publishing tools,  Agorapulse stands out for social media managers seeking efficient content scheduling and a steady flow of engagement. 

Inbox

A good social inbox is essential for managing social media interactions, ensuring timely responses, and maintaining a positive brand reputation.

Here’s how Facelift and Agorapulse compare in how they capture social conversations.

Facelift

Facelift offers a range of useful inbox management features to help users efficiently manage their social media interactions, including:

• Saved replies (called “response templates”)
• Facebook and Instagram ad comments
• Bulk admin actions
• Manual sentiment assignment. 

The most puzzling con of the Facelift inbox is that its support for TikTok conversations is currently in beta, which may limit users’ ability to manage interactions on this incredibly popular social platform.

Agorapulse

Like Facelift, Agorapulse offers several inbox management features to streamline social media interactions, like saved replies, replying to Facebook and Instagram ad comments, and bulk actions.

Agorapulse also gives users features and functionality like:

• TikTok inbox. Unlike Facelift, Agorapulse has had a TikTok inbox since December 2022. This feature allows users to seamlessly reply, like, review, or assign comments on their TikTok content. This French user left Hootsuite for Agorapulse because of its TikTok inbox feature.

• Automatic sentiment labeling. Agorapulse automatically labels the sentiment of comments, which can be manually adjusted if needed. This feature helps users quickly gauge the overall sentiment of their social media interactions. 

• GIF replies (only available for Facebook replies). Agorapulse lets users reply to comments and messages on some platforms with a GIF, adding a fun and engaging element to interactions.

When comparing the inbox functionalities of these two social media management tools, Agorapulse offers a more comprehensive and user-friendly experience. 

Reporting and Analytics

Need to measure social media performance to make data-driven decisions? Then, you’ll want to know how Facelift and Agorapulse compare when it comes to reporting and analytics.

Facelift

Facelift offers several plusses with its social media reporting and analytics, including:

• Custom reports and widget options
• Export options, including PDF, PNG, XLSX, and CSV
• “Flop Posts” which identify posts with the lowest engagement rates. 

On the flip side, Facelift’s reporting and analytics have some drawbacks, such as:

• No TikTok reporting. Facelift does not provide TikTok analytics, limiting users’ ability to analyze their performance on this popular platform.
• Limited report availability. Reports aren’t available on all plans; however, all plans allow users to download a PDF of the dashboard.
• Limited Google Analytics access. Not all plans allow an integration with Google Analytics for additional analytics.
• Advanced stats require an add-on. Advanced analytics, such as response time, are only available with an additional purchase of Facelift Data Studio.

Agorapulse

While Agorapulse doesn’t have features like “Flop posts” or XLSX exports, it provides useful solutions for reporting and analytics.

• Universal access to reports. All Agorapulse plans offer access to reports, ensuring users can always measure their social media performance.
• TikTok reporting. All paid plans include TikTok reports on content and audience, with most plans also offering TikTok team performance reports.
• Response time reporting. Nearly all paid plans (starting at $79/user/month) feature response time reporting, which helps teams monitor and improve responsiveness.
• Accessible Google Analytics. At plans starting at $119/user/month, users get access to Social ROI reports, which show the impact of your social media campaigns through a simple Google Analytics integration. Check out this tutorial of how these reports seamlessly link social efforts to Website conversions.

Need social proof? Read what this G2 review says about Agorapulse and its Social ROI reports.

Agorapulse vs Facelift: Is There a Price Difference?

Now it’s time to show you the money. Pricing of your social media management tool must fall within your budget and provide the necessary features for you and your team to work efficiently and hit your KPIs.

These two tools have a noticeable pricing difference, which will likely weigh heavily on your decision-making.

Facelift Pricing

Facelift does not offer a free plan but provides a 14-day free trial. Notably, all their plans include unlimited users, which can benefit larger teams. 

However, the lack of transparent pricing details can be a drawback. The Professional Plan is the only offering with a public price–starting from €1199/month (approximately $1,289 USD). It appears only to be offered as an annual subscription, as cancellations are only permitted up to three months before the end date.

It’s worth noting that while the price is given, it’s not a self-service plan. Prospects need to book an appointment with sales to move forward. This plan, even at this four-digit price point, doesn’t give users WhatsApp functionalities or an option to purchase a listening add-on.

Agorapulse Pricing

Luckily, Agorapulse offers a more flexible pricing structure, including a free plan and a 30-day free trial for nearly all of its paid plans. This flexibility allows users to test the tool thoroughly before committing to a paid plan — like Jean, seen earlier in a Trustpilot review about Agorapulse’s inbox support for TikTok. He liked the free trial so much that he signed up for a paid plan right away!

Agorapulse paid plans start from $49/user/month, and all plans can include the listening add-on.

Let’s briefly compare the two tools in terms of price. Say you’re a team of 5 looking for a social media management tool with a content library, a full-fledged inbox, and customized reports.

• With Agorapulse, that will cost your team $595 a month.
• With Facelift, the same features will run your team $1,289 monthly.

Clearly, Agorapulse stands out for its transparency, flexibility, lower starting cost, and ability to scale, making it a more accessible option for social media managers with varying budgets.

Final Words on This Agorapulse vs Facelift Comparison

While both tools offer valuable social media management features, Agorapulse stands out with its enthusiastic user base and efficient content scheduling, engagement features, comprehensive reporting, and flexible pricing. 

Ready to experience Agorapulse firsthand? Sign up for a free trial.