Sprout Social Pricing Revealed: How Much Does Sprout Social Really Cost?

Are you looking into using Sprout Social for your social media management needs and wondering just how much it actually costs you?

We’ve got the information you need from hours of research.

Like you, we’re highly motivated to find out the true cost and value of using Sprout Social. As one of Sprout Social’s competitors, we have a deep understanding of Sprout Social’s pricing plans—and the real value for one’s money. Knowing those details helps us better position ourselves.

This article is about Sprout Social pricing and how much it actually costs based on your specific needs.

You most likely have already gone through Sprout Social’s pricing page. So, in this article, we uncover the pricing information NOT found on that page.

After all, we know that “under the hood” information is much more valuable and needed in your search for the right social media management solution for your business.

And we make you this promise: If Sprout Social is a better value for money in any given scenario, we’ll tell you.

TL;DR

Want the highlights first?

Here’s a high-level summary:

1. Sprout Social’s “per user” pricing heavily penalizes teams. Need to add users beyond the number allotted for your plan? Prepare to pay a couple hundred bucks for each one. Sprout’s per-user price tag gets astronomical as your team and business grow.
2. You have to fork over a whopping $999 for advanced listening per month. If you want more than Sprout Social’s limited Twitter-only listening, you have to pay some serious cash for other networks. If you’re on the base plans, your listening is limited to just 10 keywords, and you can’t do reporting on those searches.
3. Agencies don’t receive any agency-specific features and do get crushed under the weight of Sprout’s pricing. Sprout’s “agency program” doesn’t include special agency-specific features nor publicly offers agency pricing. So, the cost of extra users and profiles, and more followers grows fast. By comparison, Agorapulse has created an agency plan with specific collaborative features, such as a client calendar. We honor your need for agency-friendly pricing.
4. No VIP treatment despite the VIP cost. On top of what you’re already paying for your Sprout plan, you have to pay an extra $500 per month to view its product roadmap, receive two-hour customer support, and have one-on-one onboarding. (At Agorapulse, you get the VIP treatment built into our Enterprise plan. Not as extra hidden costs.)

If you want to dig into the numbers for yourself before you read, plug the details into well-known UK marketing consultant Ian Anderson Gray’s pricing tool.

Now, let’s unearth the truth about Sprout Social’s pricing.

1. Sprout Social’s “per user/profile” pricing heavily penalizes teams

The first thing you’ll notice on Sprout Social’s pricing page is that all plans display a price followed by the words “each additional user.”

Sounds friendly enough … But then, you start to add up all those additional users, and it’s not friendly after all.

Per-user pricing

As you multiply that price by the number of users you want to add to your plan, your monthly fee for Sprout Social will grow exponentially.

If you’re successful or if your clients are, you’re going to pay for it. Because of course, you’ll need more than one user if you’re a growing agency, because you can’t realistically manage dozens of clients with just one person. And be prepared to pay anywhere from $199 to $349 for EACH additional user you need. That cost alone will run you thousands more each year.

Fact: Many businesses and agencies get priced out of Sprout’s costly per-user plan as they grow.

After you look at that huge price, you may be tempted to commit to the yearly plan and get a discount.

Think again.

With Sprout Social, you don’t get a discount if you pay a year in advance.

Nearly all other leaders in the social media management space offer a discount for their annual plans. (For example, at Agorapulse, you can save up to 20% off when you choose annual pricing.)

What happens if you’re comfortable with your existing Sprout Social plan but then your social media profiles start to have large followings? You’ll need to upgrade your existing plan.

On Sprout’s plan details page (which you can’t immediately access when browsing the pricing page), you’ll find that when your total audience size is more than 500K fans and followers, you have to sign up for the Advanced plan.

That might be a reason for Sprout Social’s lower score in Value for Money by Capterra. It ranks 72, Hootsuite ranks 82, and Agorapulse wins at 88.

We don’t know of any other social media management tool that forces its users to upgrade based on successful follower growth.

That isn’t even taking into account the cost of different features and extras.

Let’s see what happens when we do …

2. You have to fork over a whopping $999 for advanced listening per month

Based on what you’ve read so far, you may think that Sprout Social’s hefty price tag mentioned includes an array of social media management features.

It does not.

“Listening” isn’t even listed for any of the plans.

You only have listening on Twitter in Sprout Social’s Professional plan, which is $149 per user. You can set up a small, defined number of Twitter searches—only 10 keywords.

If you need more keywords to stay on top of your competitors, industry, and social media trends, you must subscribe to the Advanced Listening add-on, which runs $999/mo.

So, if listening is important to you, prepare to pay an extra $1,000 per month—that’s $12,000 a year on top of your current plan.

And if you need to prove to your customers that your brand awareness and UGC campaigns are doing well, you don’t have any reporting on keyword and saved search activity nor a representation of the work you are doing.

Sprout Social’s mindset toward listening (as an add-on rather than something crucial to social media management) might explain why Sprout Social scores 8.4 (just a tiny bit above Hootsuite) for Monitoring on G2.

Agorapulse wins the category with 8.9.

In comparison, Agorapulse offers nearly unlimited searches (100K per 30 days) and a beautiful visual representation of the searches.

Lastly, Agorapulse offers all its paid subscribers unlimited Twitter and YouTube searches. You can also monitor up to 30 Instagram hashtags (the maximum limit allowed by the Instagram API).

 

At Agorapulse, we understand that, for a growing company (for all businesses using social media, actually), listening is an integral part of marketing and competitive analysis.

You need to know what the competition is saying about you, what your potential clients and your existing audience are talking about, and also monitor hashtags and conversations to stay in the loop.

3. Agencies get crushed under the weight of Sprout’s pricing and don’t receive any agency-specific features

Sprout Social is not ideally suited for agencies.

Its per-user pricing makes the tool incredibly expensive for agencies. As you add users and additional social profiles, the price grows astronomically.

Also, Sprout Social’s “Agency Plan” features are already existing features in the overall plan. The company didn’t create specific agency-related tools for its agency customers.

In comparison, Agorapulse has agency-specific features, such as its “shared calendar”—a collaborative, interactive calendar to use with clients for content approval.

Shared Calendar:  Our explainer video

Agorapulse’s Premium and Enterprise users get shared calendars already baked into their plan. (More calendars are available as an add-on.) Add as many profiles allowed by your plan to the calendar. Then send it to as many clients as you’d like for instant feedback.

That’s right. Collaborate with as many clients as you’d like on a shared calendar without adding additional users to your plan.

Clients or other external users can leave notes, accept, or reject content.

Yes.

In addition to shared calendars for agencies, agencies also want solid, detailed reports to share with their teams and clients.

But creating those reports from scratch can be a tremendous time suck.

Especially if you have to do those reports every week.

With Sprout Social, you can schedule reports to be sent to clients as a PDF. However, this feature is only available on the Professional plan ($399 + $299 per additional user) or above.

But those reports are not as well-rated as the reports and dashboard of Agorapulse.

Agorapulse’s reports help agencies visually demonstrate audience metrics, global metrics, content performance metrics, and community management metrics.

Starting at just $119 for Agorapulse’s Advanced plan, users can customize reports and schedule reports (as a PDF, CSV, or PPT, depending on the report) to unlimited internal or external users.

In addition to considering price, Sprout Social and Agorapulse users also rate report customizability and report exporting: Sprout Social is at just 7.9 (a little above Hootsuite’s 7.7), and Agorapulse wins at 8.1.

At Agorapulse, we are focusing heavily on developing agency-specific features and services. For example, we created the Agency Love program specifically for them.

4. No VIP treatment despite the VIP cost

Given Sprout Social’s high prices, you may think you’ll get extra-special treatment. Or at least, you expect a certain level of VIP treatment for your plan.

But you won’t get it. At least, not without paying even more for it.

Is it worth the value for money?

Not really. Sprout Social gets a mere 72 for “value for money” compared to Hootsuite’s slightly higher 82. And Agorapulse springs far ahead with a solid 88 on Capterra.

For example, say you want access to the product roadmap. You’d like to see what’s coming up, and you also wish to offer some suggestions.

To do that, you’ll have to pay $500 per month just to access the product roadmap:

Charging for that is not how most SaaS companies do, especially for an enterprise-level plan. (By comparison, Agorapulse offers access to our roadmap as part of an existing plan, and our dashboard has a “Suggest Features” link for its customers.)

You also receive a decent level of customer support from Sprout Social. But for that little extra touch (like “customer support within two hours”), once again you have to hand over a bunch of money—$500 per month.

For that hefty price, you think you receive the absolute best customer support in the industry. But you won’t.

Sprout Social ranks at a decent 8.8, while Hootsuite ranks a dismal 7.8 on G2.

But Agorapulse is far ahead with 9.3 for its stellar customer support. Without charging an arm and a leg for it.

5. Who Sprout Social Is For

The question here is not whether you should consider Sprout Social but what specific needs will remove it from the equation (or make it a bad “value for money” option).

5.1 Where Sprout Social pricing plans might make sense for you

Sprout Social might serve you well if you need reports on ads you run on Facebook, Twitter, Instagram, and LinkedIn and are a team of one.

You get paid reports at the Professional plan ($399/mo), which is an affordable alternative to Hootsuite and other social media management tools that offer this feature.

The same is true for Facebook, Twitter, and Instagram competitive reports with a team of one. It’s all on the Professional plan.

Related read: Three Things You Really Need to Know About Sprout Social

5.2 Who Sprout Social might not be ideal for

Based on how its pricing plans are built, and what features are available in each plan, here are the use cases where Sprout Social might not be a good solution for you:

5.2.1 You have a team of more than 3 users

If you’ve read through this far, you must know that Sprout Social’s plans run per user. Having more than three users starts to get expensive for each of these plans.

Customer service teams wouldn’t fare well because they usually have large teams. Nonprofits with lots of volunteers also would not do well with Sprout Social.

A total of 4 users on the even smallest Sprout Social plan will run you $1249/month.

On the largest publicly priced plan, that’s $1546/mo, and this plan still doesn’t even include social listening!

5.2.2 You demand prompt, friendly, helpful customer support

We mentioned earlier about support on Sprout Social.

Maybe that’s why Sprout Social support rates so weakly in comparison to Agorapulse on G2:

And the same is true on Capterra.

A free detailed, helpful pricing tool

Want to crunch your own numbers?

In Ian Anderson Gray’s post about social media pricing, he included a tool (updated at least twice a year) that allows anyone, in less than a minute, to know exactly how much they would need to pay for the four biggest social media management tools on the market.

And if that still doesn’t have you convinced, you can always take Agorapulse for a test drive to see if its right for your business. Check out our free trial of Agorapulse to help you schedule, track, and measure all your social media efforts – no credit card necessary.