We’ve gone through the best social media analytics tools to save you the time and pain of sifting through everything out there. Here are our favorites. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals?
With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Before making a decision, it’s always best to do extensive tool and software research to find the one that best fits your business’s needs.
Discover how to create effective reports and find the best social analytics tool for your brand. (And try your new favorite, Agorapulse, for free today!)
What Are Social Media Analytics?
What are social media analytics? Social media analytics is the data gathered from which insights have been extracted. In other words, it’s the data that has been organized and analyzed to provide insights.
Social media analytics relies on data to:
- Identify patterns
- Find relationships
- Predict trends on any channel
When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition.
With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. You can download this free SMART goals guide to help you with that planning.
What Are the Most Important Social Media Metrics?
The most important social media metrics for your brand depend on what your team wants to accomplish. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics.
Some common objectives and related metrics include the following.
1. Enhance brand awareness
- Track your account growth, your reach and impressions, and the number of brand mentions and post shares.
2. Send traffic to your website
- Keep an eye on the number of clicks, the traffic volume from each channel, and the bounce rate for website visitors from social media channels.
3. Improve customer service
- Monitor the number of questions or comments you receive, your team’s overall response time, and individual team members’ contributions.
4. Increase revenue
- Watch the number of email list subscriptions as well as the total value of “adds to cart” and completed checkouts.
How Do I Report Social Media Analytics?
To report social media analytics, you need a tool that can collect accurate data, share helpful insights, and allow your team to draw informed conclusions. Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited.
The best social media analytics tools source data directly from each social platform and compile the information into easy-to-understand reports.
Many provide customized or automated reports that let you easily share insights with colleagues or clients.
What Does a Social Media Report Look Like?
Checking engagement on a social media analytics tool
A social media report should highlight your brand’s analytics and visualize key insights.
To prepare an effective report, start by featuring the channels and metrics that matter to your brand.
Then add helpful findings, such as competitive analyses and ROI calculations. Conclude with your team’s commentary, including wins, losses, trends to focus on, and problem areas to address.
Social Media Analytics Tools
These social media analytics tools can help you track and improve your brand’s performance:
1. Agorapulse
Example of Agorapulse, a social media analytics tool
First, Agorapulse is a social media management tool that offers scheduling, engagement, monitoring, and reporting.
With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. The Power Reports add-on lets you customize or automate your reports.
Social media channels
- TikTok
- Facebook/Meta
- Twitter/X
- YouTube
- And much, much more
Pricing: Free for 30 days, then $99 a month
2. Analisa
Analisa.io front page
Secondly, Analisa.io is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags.
With Analisa.io analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts.
Social media channels
- TikTok
Pricing: Free plan with limited features and paid plans for $149 per month
3. Audiense
Audiense front page
Audiense Insights is an audience intelligence and analysis tool designed to help you connect with your customers. With Audience Insights, you can identify influencers, research customers, create highly targeted segments, and integrate the data into your social media strategy.
Social media channels
- Snapchat
- TikTok
- YouTube
Pricing: Free plan with limited features and paid plans for $1,499 per month
4. Awario
Awario’s front page
Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. With Awario analytics, you can assess progress and share white-labeled reports with clients and stakeholders.
Social media channels
- YouTube
- Vimeo
Pricing: Starts at $29 per month
5. Brand24
Brand24 front page
Brand24 is an AI-powered media monitoring and reputation management tool that searches for brand mentions on social media and almost anywhere online. With Brand24 analytics, you can monitor audience sentiment, improve customer service, and assess the impact of your marketing campaigns.
Social media channels
- TikTok
- YouTube
Pricing: Starts at $149 per month
6. BrandMentions
Another example of a social media analytics tool, BrandMentions
BrandMentions is a social listening dashboard that lets you track and join conversations about your brand and industry. With BrandMentions, you can research and grow your audience, simplify influencer outreach, and gauge the success of your content and social media marketing campaigns.
Social media channels
- Twitter/X
Pricing: Starts at $99 per month
Related Post: 10 Free Social Media Marketing Tools You Should Try
7. Brandwatch
The official Brandwatch front page, another social media analytics tool
Brandwatch is a digital consumer intelligence platform that offers social listening and reputation management. With Brandwatch analytics, you can assess market trends, find new sales opportunities, learn how your audience feels about your brand, and improve your ROI.
Social media channels
- YouTube
Pricing: Contact Brandwatch. Or check out our article.
8. Buffer
Buffer, a social media analytics tool
Buffer is a social media scheduling dashboard that has analytics and reporting. With Buffer Analyze, you can monitor account and post-performance, analyze your audience, and create custom reports with multiple channels.
Social media channels
- X
- TikTok
- YouTube
Pricing: Starts with a free version, then $6 a month
9. BuzzSumo
Example of a social media analytics tool
BuzzSumo is a monitoring and research tool that tracks content performance. With BuzzSumo, you can analyze high-performing content, seek out influencers, follow trends, and collect data that can help you create more compelling social media content.
Social media channels
- YouTube
Pricing: Starts at $199 per month
10. Bazaarvoice
Bazaarvoice’s front page
Bazaarvoice is a marketing platform that makes social channels shoppable and leverages user-generated content (UGC). With Bazaarvoice analytics, you can track and evaluate e-commerce conversions so you can create more effective content and increase ROI.
Social media channels
- YouTube
Pricing: Contact Bazaarvoice.
11. Cyfe
Cyfe is a business dashboard that integrates social media with website analytics, sales data, and customer service figures. With Cyfe analytics, you can understand how your brand’s paid and organic social campaigns drive website traffic, revenue, and other key results.
Social media channels
- YouTube
Pricing: Starts at $19 per month
12. Sendible
Activity, engagement, new audience, and more in this social media analytics tool
Sendible is a social media management platform that lets you post content, respond to engagement, and report on results. With Sendible analytics, you can gauge engagement and website traffic, compare channel performance, and check on your competitors.
Social media channels
- TikTok
- YouTube
Pricing: The Campaigns & advanced reporting tier starts at $199 a month
13. Followerwonk
Followerwonk, an AI-powered social media analytics tool
Followerwonk is a social media analytics tool that helps you get to know your followers and compare your brand’s audience with competitors or influencers. With Followerwonk, recently acquired by Fedica, you can also map your social media activities to audience growth to find what works best for your followers.
Social media channel
- Twitter/X
- Mastodoon
Pricing: Free plan with limited features and paid plans starting at $23 per month
14. Google Analytics
In addition to these tools, Google Analytics is a service that collects website traffic data. With Google Analytics, you can measure how much traffic each social media platform sends to your website, track e-commerce transactions, and calculate the value of each social channel.
Social media channels
- Snapchat
- TikTok
- YouTube
Pricing: Free
15. Hootsuite
Hootsuite is a social media dashboard that supports publishing, monitoring, and reporting. With Hootsuite analytics, you can measure reach and engagement for social media posts, find top-performing content, and monitor trends over time.
Social media channels
- YouTube
Pricing: Free plan with limited features and paid plans starting at $99 per month (You’ll want to get the details about Hootsuite’s real pricing.)
You can dig deeper into our Hootsuite reviews and Hootsuite vs Sprout Social articles for additional information.
16. HubSpot
Lead generation analytics from HubSpot
HubSpot is social media software that offers scheduling, a customer relationship management (CRM) tool, and sales features. With HubSpot analytics, you can better understand customers, track leads and conversions, and find out which activities and channels have the best ROI.
Social media channels
Pricing: Starts at $25 per month
17. Iconosquare
A look at Iconosquare
Iconosquare is a social media tool with publishing, monitoring, and reporting. With Iconosquare analytics, you can assess follower growth, post engagement, hashtag performance, and account reach and compare organic and paid campaigns.
Social media channels
Pricing: Starts at $39 per month
18. Keyhole
Example of a social media dashboard
Keyhole is a social analytics tool that features hashtag, monitoring, influencer, and social campaign reports. With Keyhole analytics, you can measure the reach and engagement for your brand’s hashtags and influencer marketing campaigns, and you can use the data to analyze ROI.
Social media channels
- YouTube
Pricing: Starts at $100 per campaign
19. Khoros
Khoros analytics
Khoros offers enterprise-level social media management software that’s designed for agencies and larger brands. With Khoros analytics, you can link social media campaigns to your company’s business goals to find strategies that offer the best value.
Social media channels
- YouTube
Pricing: Contact Khoros.
Want more social media management tools, features, and insights? Try Agorapulse for free today.
20. Later
Later analytics
Later is another marketing platform that supports scheduling, offers landing pages, and provides reporting. With Later analytics, you can monitor engagement rates, optimize posting times, find high-performing hashtags, and track website traffic.
Social media channel
- TikTok
- YouTube
Pricing: Starts at $16.67 per month
21. Loomly
Loomly is a social dashboard that has publishing, community management, and ads. With Loomly analytics, you can monitor account and post performance, and use your results to create even more relevant content for your audience.
Loomly social media insights
Social media channels
Pricing: Starts at $42 per month
22. Meltwater
Meltwater is an enterprise-level media monitoring tool that tracks campaigns, hashtags, and influencers. With Meltwater, you can combine social media analytics with internal data to assess how your social channels can help your brand reach its business goals.
Social media channels
Pricing: Contact Meltwater.
Meltwater as a social media analytics tool
23. Mention
Mention is a social monitoring, listening, and scheduling tool. With Mention analytics, you can get a big-picture view of brand sentiment, manage your reputation, access audience insights, measure share of voice, and research your competition.
Social media channels
Pricing: Starts with Solo tier at $49 per month, but Pro tier starts at $99 per month
24. Minter
Minter is a social reporting tool that analyzes hashtag, content, and profile performance. With Minter analytics, you can gauge campaign results, aggregate mentions, compare your brand against competitors, and automatically send reports to clients and colleagues.
Minto.io analytics
Social media channels
- Instagram/Threads
- Twitter/X
Pricing: Starts at $9 per profile per month
25. Quid (previously NetBase)
Quid Monitor uses generative AI to show you consumer insights and data
Quid is an AI-powered social analytics software with different tiers, including Discover, Monitor, Connect, Compete, and Predict. With Quid, you can find solutions in categories like consumer insights and research, marketing, and data science.
Social media channels
- YouTube
Pricing: Contact Quid.
26. Oktopost
Engagement by network, engagement by channel
Oktopost is a B2B social media management platform that lets you manage, monitor, and measure your brand’s efforts. With Oktopost analytics, you can calculate the revenue from your social strategy, optimize ROI, and link your social media performance to your business goals.
Social media channels
- YouTube
Pricing: Contact Oktopost.
27. PromoRepublic
Dashboard example of a social media tool
PromoRepublic is an AI-based marketing platform that offers tools for workflows, social media scheduling, and reporting. With PromoRepublic analytics, you can compare metrics for multiple business locations and discover methods for improving performance across profiles.
Social media channels
Pricing: Starts at $49 per month for small businesses, and $99 per month for agencies
28. Facelift Data Studio (Quintly)
Now Facelift Data Studio
Quintly, acquired by Facelift Data Studio, is a European social media analytics dashboard designed for agencies and larger businesses. With Facelift Data Studio analytics, you can leverage competitive benchmarking, customize your reporting dashboard with over 350 metrics, and track KPIs that matter to your brand.
Social media channels
- Snapchat
- YouTube
Pricing: Contact Facelift
29. Rival IQ
Acquired by the aforementioned Quid, Rival IQ is an enterprise-level social media analytics tool that offers social reporting and audits. With Rival IQ analytics, you can discover engagement trends, see how you match up with competitors, and perform audits to identify areas for improvement.
Social media channels
- YouTube
Pricing: Starts at $239 per month
30. SHIELD
LinkedIn metrics
SHIELD is a LinkedIn analytics platform that offers dynamic dashboards and automated reports. With SHIELD analytics, you can measure the performance of content types, optimize when you post, and get to know your brand’s audience.
Social media channel
Pricing: Starts at $25 per month
31. ShortStack
The digital contest platform ShortStack lets you run social media giveaways and create landing pages. With ShortStack analytics, you can measure campaign views and traffic sources and evaluate the most popular times and devices for contest entries.
ShortStack’s analytics
Social media channels
- TikTok
- YouTube
Pricing: Starts at $99 per month
32. Emplifi (previously Socialbakers)
Next up is Emplifi.io, a social media marketing platform that handles everything from research and listening to engagement and reporting. With Emplifi analytics, you can measure paid, organic, and influencer campaigns and accurately attribute ROI across channels.
Social media channels
Pricing: Contact Emplifi
33. SocialPilot
The tool SocialPilot is for social media publishing, collaboration, and insights. With SocialPilot analytics, you can monitor account growth, identify follower trends, find top influencers and mentions, and track website clicks so your business can make data-driven decisions.
Social media channels
- TikTok
Pricing: Starts at $30 per month for independent professionals and $100 for premium
34. Sprinklr
Brand awareness and preferences
Enterprise-level customer experience platform Sprinklr supports over 30 digital channels, SMS, chat, and email. With Sprinklr analytics, you can gauge brand awareness, assess customer loyalty, measure brand health, and compare against competitors.
Social media channels
- YouTube
Pricing: Contact Sprinklr.
35. squarelovin
Squarelovin is an Instagram marketing platform that collects and curates UGC. With squarelovin analytics, you can track reach, engagement, and followers and find the best times, filters, and hashtags to use when posting.
Social media channel
Pricing: Contact squarelovin.
36. Tailwind
The tool Tailwind is for social media scheduling tool. It offers content creation, hashtag research, and reporting. With Tailwind analytics, you can identify what drives the best results for your brand and develop interest heatmaps to create better content for your audience.
Social media channels
Pricing: Starts at $24.99 per month
37. Talkwalker
Recently acquired by Hootsuite, Talkwalker is an intelligence platform that analyzes social media, print, online, radio, and TV content. With Talkwalker analytics, you can measure the impact of your copy and creatives, develop viral campaigns, and combine all of your marketing data to discover correlations.
Social media channels
- YouTube
Pricing: Contact Talkwalker.
38. TapInfluence
The next tool to look at is IZEA, an influencer marketing platform that provides influencer discovery, campaign management, and reporting. With TapInfluence analytics, you can measure reach, clicks, conversions, and ROI so you can prove the value of your social media marketing investment.
Social media channels
- YouTube
Pricing: Starts at $130 a month
39. Zoho Social
Finally, Zoho Social is a social media management tool that offers scheduling, social monitoring, and reporting. With Zoho Social analytics, you can evaluate reach and engagement for each post, identify your most engaged followers, and review audience demographics.
Social media channels
Pricing: Starts at $15 per month
In conclusion, whether you want a social dashboard that handles all your marketing needs or a completely customizable reporting control panel, there’s a tool for you.
Choose the right social media analytics tools and start analyzing the data you need to make smarter decisions for your brand.
Take control of your social media! Check out our free trial of Agorapulse to help you schedule, track, and measure all your social media efforts.
