For those working in social media, having the right management tool in your arsenal isn’t just nice to have—it’s essential. But what happens when the tool you chose, attracted by its promises and potential, starts showing its limitations? Many users of Later, which is often praised for its scheduling capabilities and user-friendly design, encountered just such a scenario.
In this post, we will take a look at user feedback about Later found on top software review platforms like Capterra, G2, and TrustPilot. We’ll unpack the advantages and downsides of Later along the way. If this is helpful for you, try Agorapulse for free today. Don’t miss out on all the other ways we can help your social media management.
Our goal is to provide you with a comprehensive picture of what reviewers have to say about the platform. That way, you can determine whether or not Later is the best option out there for you.
Summary of Later Reviews
GetApp rating: 4.4 / 5
G2 rating: 4.5 /5
Capterra rating: 4.4 /5
TrustRadius rating: 8.1/10
TrustPilot rating: 1.7/5
TL;DR
Later reviews found on G2, TrustRadius, and Capterra noted the following pros and cons of the platform:
- Time-saving features like bulk content uploads, hashtag suggestions, and a media library
- The scheduling calendar is straightforward to use.
- Limited platform coverage, specifically the lack of a Google Business integration
- Feature restrictions, such as the inability to auto-publish Instagram Reels, or the inability to have content approved by stakeholders
- Unreliable or nonexistent customer support
- Questionable value for the money
Let’s take a closer look at what the reviews have to say about Later.
Later Reviews: The Good Stuff
First, here are the positives that we find on the review sites:
- Scheduling features
- Hashtag suggestions
- Bulk image and video uploads
- Media library
- Link In Bio feature
The experiences shared by Later users on G2 and other major review sites reveal many useful features for social media professionals on the platform.
Here are some of the most beneficial features that Later has, according to user reviews:
Media Library and Hashtag Creator
For Later user Jaclyn H., the media library’s ability to differentiate between used and unused media is a standout feature, alongside the simplicity of the system and the helpful hashtag creator.
These tools can be particularly useful for small businesses or solo entrepreneurs who need to keep track of their content without getting overwhelmed.
Review of Later
Scheduling social media posts
For people who like to batch create and schedule their social content for the entire month ahead of time, Later is one tool that allows you to do this easily, as noted in the review below.
Review of Later by Jason B.
Shawn K.’s review of Later.com
The general consensus among most reviewers suggested that Later can be an effective tool for users with more straightforward needs. Its core feature set seems to provide a solid foundation for businesses that need just the essentials of social media management.
One stands out: The majority of the positive reviews discussed features that are largely table stakes in today’s market of social media tools. That seems to suggest that many Later users are newer to social media management or only have very basic needs. Plenty of other social media tools (like Agorapulse) not only offer these same benefits but also extend beyond them to cater to the needs of growing businesses and more demanding social media tasks.
While it’s clear from reviews that Later has its merits, reviewers also noted some limitations. But more on that later.
Later Reviews: The Not-so-Good Stuff
Limited functionality and integrations
Later users like Meredith and Melle found that while Later started strong, its functionality didn’t scale with their needs. The platform’s initial ease of use, highlighted by its drag-and-drop scheduling, becomes less appealing when faced with the tedious tasks of image resizing, or having to publish Instagram Reels manually.
Similarly, multiple users noted that the lack of a Google Business integration was enough reason to switch to using another platform that offered this capability.
Meredith calls Later not efficient
Melle explains a need for more features
Non-existent customer support
The importance of having access to reliable customer support when you need it is something that can’t be stressed enough. Delays in receiving assistance or unresolved issues can have immediate impacts on social media presence and audience engagement.
Unfortunately, some users have experienced frustration with the responsiveness or helpfulness of Later’s support team, leaving them feeling unsupported in critical moments.
Vanessa King voices frustration at no support
Marina Ver’s criticism about the limited functions and no customer support Later has
Unreliable publishing
Several reviews raised concerns about their scheduled posts not being published as they should. For social media managers who have dozens or even hundreds of posts scheduled, this can be a real problem … which is then compounded by the lack of helpful support mentioned earlier.
Having to troubleshoot the problem yourself or redo the posts from scratch is a really time-consuming process that ultimately distracts you from more impactful client work.
Sam explains Later’s lack of reliability
One-star review of Later from a user of many years
Lack of auto-publishing features
For creators like Mikenzie, the lack of comprehensive auto-publishing features was a significant roadblock. This inability to fully automate the publishing process across all platforms makes maintaining a consistent online presence more difficult than it needs to be.
Using ineffective workflows, or having to outsource tasks to freelancers can cause additional resources and management challenges that can wear down even the more dedicated marketers.
Mikenzie’s experience with Later
A question of value
While Later’s brand name carries weight, smart business owners understand that name recognition doesn’t always equate to the best on the market. When the pricing doesn’t align with the features offered, users like Nia begin to consider better options that provide a more comprehensive set of features at a competitive price point.
Nia’s three-star review
And these are just a few of the challenges that users mentioned with Later.
If you have used Later, some of these challenges likely sound all too familiar.
Perhaps you’ve felt the sting of Later’s limited platform coverage, finding yourself juggling between tools to cover all your social media bases. Or maybe you’ve hit the wall with feature restrictions that leave you wanting more from your analytics or wishing for an easier way to engage your audience. Not to mention the times you’ve reached out for help, only to be met with an AI chatbot that left you frustrated and still searching for answers.
I’m sure you want a social media management tool that would simplify your tasks, not make them more complicated, right?
So, how does Later stack up against other popular alternatives like Agorapulse on G2?
G2 Ratings of Later and Agorapulse Features
Here’s what the ratings say on G2 about the feature sets of Later and Agorapulse.
The below comparison chart shows that Later and Agorapulse have their respective strengths and areas for improvement.
- Later’s content calendar and library are highly rated. This indicates that users find it effective for planning and visualizing their social media strategy.
- However, Later lacks approval workflows, suggesting that collaboration on content decisions might be more challenging.
This is an area where Agorapulse excels, as the platform has comprehensive features for team collaboration, making it a better option for teams needing streamlined content approvals.
Agorapulse’s G2 ratings vs. Later’s
Additionally, in regard to social analytics, engagement, and campaign planning, Agorapulse seems to be the favorite among reviews on G2, ranking higher in each of those categories.
You’ll note that Later does have slightly higher ratings in areas like ease of use and setup—although both platforms have fairly high ratings for these categories. Later, however, falls short when it comes to the quality of the support.
As we have seen from the individual reviews earlier, the level of support seems to be an ongoing concern for Later customers, so the ratings in this area are not overly surprising.
Lastly, in terms of product direction, Agorapulse ranks above Later again. This indicates that users find Agorapulse is good at evolving to meet their needs and regularly introduces new features, integrations, and platforms that are useful.
Ratings for product direction: Later vs. Agorapulse
So how exactly does Agorapulse address these issues identified by Later reviewers and the ratings found on G2? Let’s take a closer look.
Later Issues Solved With Agorapulse
1. Comprehensive auto-publishing
The need for full auto-publishing capabilities, as highlighted by Mikenzie, is met head-on with Agorapulse’s advanced scheduling features. We provide a streamlined experience that empowers users to schedule posts, including Instagram Stories and Google My Business updates, without the need for manual intervention.
This allows you to focus on strategy and engagement rather than getting bogged down in the minutiae of post-scheduling.
2. Customer support that is more human, less bot
We understand the frustration of users (like Vanessa) who demand efficient support. That is why Agorapulse prides itself on its customer service, which is quick, human, and helpful. Our team, dedicated to providing fast and reliable assistance, ensures that even the simplest queries are resolved swiftly and satisfactorily—because when you’re managing social media, every minute counts.
3. Built-in integrations that make your job easier
For social media managers seeking a tool that goes the extra mile with advanced features and integrations, Agorapulse steps up to the plate. This includes things like a Canva integration built right into the publisher so you can create and design graphics for your posts without ever having to switch tabs. And a Google Analytics integration so you can get a bird’s eye view of exactly how your social media efforts impact website traffic and conversions. Not only that, but you’ll find a host of other useful integrations with your go-to marketing tools, such as Salesforce and Hubspot.
Our commitment to integrating with a wide range of platforms means you won’t have to settle for anything less than comprehensive.
4. Transparent pricing aligned with value
Agorapulse offers straightforward pricing plans that align with the robust feature set we provide. Contrary to Nia’s experience with Later, with Agorapulse you get what you pay for—and more. No surprises, just honest value that scales with your business needs.
But let’s see what real users of Agorapulse have to say about their experience with the tool.
Kelly’s five-star review of Agorapulse
Another five-star review
Real people like Kelly and Cynthia have shared how Agorapulse has made their social media lives easier and more productive. (And let’s be honest, less of a headache.)
Whether it’s the speedy customer service, the continuous roll-out of new features, or just how darn easy it makes scheduling and analytics, the consensus from reviews is that Agorapulse understands what businesses need.
In Conclusion
So, if you want a change or are just curious about what you might be missing, why not try Agorapulse? It might be the breath of fresh air your social media routine needs.
If you want to see how Agorapulse improves social media management, you can grab a free 30-day trial today and give it a test run. No strings attached.
