Social Media Solutions (SMS) is a Qatari digital communication agency that builds and manages reputations for nonprofit, retail, healthcare and retail clients.
Finding their needle in the social media tool haystack
Habiba El-Harthy, Acting Deputy Head of Social Media at SMS, tried a handful of social media management tools to publish her clients’ social content across all social channels. Although she went through the paces with these tools, she never “felt the spark” that she thought she should. Determined to find the right tool for her seven teams, she conducted more research and found Agorapulse.
“From the moment I tried Agorapulse, I knew THIS IS THE ONE. It was honestly perfect and easy to use. I recommended it right away to upper management,” El-Harthy divulged.
Problem: Extremely time-consuming to post to multiple accounts
Working with seven teams, El-Harthy knew that it was extremely time-consuming for them to manage and post to multiple social channels. She wanted a tool that would support team collaboration, and make this process more efficient. She found the solution by utilizing the publishing features in Agorapulse.
Solution: Post to multiple accounts with a social media management tool
El-Harthy found the cross-channel publishing features on Agorapulse to be invaluable. This means her teams can post to multiple accounts, including Facebook, Twitter, Instagram, and LinkedIn accounts from just one screen.
“Scheduling manually use to take a whole day for each platform, she elaborates, “Now with Agorapulse, it takes 4-6 hours max for all platforms.”
The image below shows how you can easily post to multiple accounts in one place in Agorapulse.
El-Harthy also pointed to Agorapulse’s post and comment assignment tool as one great way her teams provide the best possible replies to their clients’ social media followers.
She told us that Agorapulse’s easy-to-track team workflow lets her know which team members have reviewed, responded to, and assigned posts on Facebook, Twitter, and Instagram.
But it’s not just the technology of Agorapulse that sold El-Harthy on the company. The dedication of the company’s customer service team is a big plus for her teams. “The way Agorapulse treats its customers is phenomenal. Very respectful, responsive, helpful and professional.”
She even shared her admiration for the company’s customer service on Facebook and Twitter.
Are you and your team ready to try a different way of posting to multiple social media accounts? Why not check out a demo of Agorapulse to see how it can streamline your social media management.
