What Sprinklr Reviews Reveal About the Social Media Management Tool’s Pros and Cons

Whether you’re just starting to research social media software or you’ve narrowed down your list to a few options, reading Sprinklr reviews and learning about real users’ experiences can help you make a smarter decision.

In this article, we’ll analyze over 1,000 Sprinklr Social reviews from sites like G2, Capterra, and TrustRadius. We’ll highlight the biggest pros and cons of Sprinklr, so you can decide for yourself whether it’s the right tool for your team.

We’ll also explore how Agorapulse compares to Sprinklr. To experience our social media publishing, listening, and reporting solution for yourself, sign up for a free trial of Agorapulse and test it with your team for 30 days.

Quick Overview of Sprinklr Ratings and Reviews

Here’s how Sprinklr’s ratings fare across the major software review sites:

• G2: 4 out of 5 stars (975+ reviews)
• Capterra: 4.2 out of 5 stars (80+ reviews)
• TrustRadius: 8.2 out of 10 stars (165+ reviews)

Sprinklr Reviews: Pros

Sprinklr users have a number of positive things to say about the social media platform. As you’ll see below, reviews typically praise Sprinklr’s customization and collaboration capabilities as well as its social media management and listening features.

Customization options

While Sprinklr does offer an out-of-the-box solution, it’s better known for its enterprise offering. Enterprise customers get a customizable platform that’s tailored to meet their needs and scaled to support their social channels and marketing teams.

As a result, customization options are one of the platform’s main highlights. As this G2 reviewer explains, “What I like best about Sprinklr Social is its exceptional ability to be customized to meet our brand needs […] This customization helps us maintain a consistent brand voice and respond to our audience more efficiently.”

As great as this customization option may be, it can make the platform overly complicated for teams to update and manage. We’ll cover these downsides below.

Social integrations

Any social media management platform you consider has to support all the channels where your team publishes content. Altogether, Sprinklr Social integrates with 30+ channels. This number includes all major social media networks and several advertising networks.

Like this G2 reviewer states, “The number of social channels supported to publish and engage is the best in the industry. The ease of connecting various social accounts to Sprinklr and setting up workflows is a breeze.”

It’s true that Sprinklr supports more channels than many other social media management platforms. However, it’s important to note that these social media channels come at a cost.

Publishing tools

Whether you manage a handful or over a hundred social media profiles, you need a tool that can handle publishing and scheduling without missing a beat. As this Capterra reviewer shares, “I would continue to use this over other software because of the scheduling alone and the fact that it is reliable.”

Social listening

In addition to publishing and scheduling, Sprinklr also offers social media listening. With this feature, users can create listening searches across social media networks and the web and analyze insights using AI.

Like this G2 reviewer says, “Multi-source listening makes it a vital source of information; this can be expanded even more with data ingestion from any source available/blended within the company.”

Analytics and reporting

Many Sprinklr users also give high marks to the platform’s reporting and analytics features. In addition to standard reports, Sprinklr offers AI-powered insights and plenty of customization options.

As this G2 reviewer explains, “The best feature is providing KPI data including reach, impressions, engagement, and video views, which can be combined and sorted by any date/range.”

Collaboration capabilities

As an enterprise tool, Sprinklr is designed to support large brands and agencies. Thanks to its collaboration tools, distributed social media teams can plan content, respond to engagement, and discuss campaign results without leaving the platform.

As this G2 reviewer shares, these tools are one of the biggest perks of using Sprinklr. “The platform’s collaborative features make it easy for our team to work together efficiently and resolve our cases.”

Sprinklr Reviews: Cons

Not all reviews of Sprinklr Social are positive. Many of the most critical reviews of Sprinklr call out its complexity, high prices, and customer support.

Difficult implementation

When you choose a new social media platform, you want to get it up and running efficiently. After all, you want to see ROI as quickly as possible. If you go with Sprinklr, however, you could end up waiting for months.

As this G2 reviewer explains, “The migration has been very difficult, to say the least […] Once we signed the contract, it has taken months to have help setting up our environment the way we need.”

Comparatively high prices

For some users, the cost of Sprinklr is one of the platform’s biggest drawbacks. As this G2 reviewer claims, “Its price is very high, especially compared to other tools.”

In some cases, Sprinklr’s plans don’t include all the bells and whistles your team needs. As the reviewer above explains, extras like premium customer service and a dedicated advisor cost more.

So, how does Sprinklr pricing work? You can choose from three plans: two self-serve options and one enterprise solution.

• Social Media Management Solution is a self-serve option that includes publishing, listening, engagement, and reporting features. It costs $199 per seat per month (with annual billing).
• SMM and Customer Service Solution is a self-serve option that includes the features above, plus omnichannel customer service features and automation capabilities. It costs $299 per seat per month (with annual billing).
• Custom Social Media Management Solution is an enterprise option that has essential social media management features plus advanced listening, reporting, and social advertising tools. It has a custom price.

It’s important to note that the two self-serve plans include the platform’s out-of-the-box solution, which doesn’t offer the customizations that some users rave about. To build a custom platform for your team, you’d need to opt for the enterprise solution.

Lack of self-service options

On the plus side, users who go the enterprise route get a solution tailored to their team’s needs. However, updating or making changes to the platform can be a heavy lift.

As this G2 reviewer shares, “You’ll need product support and your reps to set anything up, make any edits/changes just to ensure it is done correctly.”

Plus, the customization comes at a cost. As the reviewer above states, “It’s also very expensive. If you don’t have a lot of need for a super custom built management tool, you’d be better off with another tool.”

Flawed user interface

Many software platforms have a learning curve. Typically, users adapt to the platform and learn to navigate it successfully. However, many Sprinklr users report ongoing issues with the user interface.

For example, this G2 reviewer shares, “One of the main challenges is the platform’s complexity […] Its extensive capabilities can be overwhelming, especially for new users, requiring significant time and effort to master.”

In some cases, these issues prevent users from leveraging the software successfully. For example, this G2 reviewer laments the “poor user interface, which makes it challenging to create dashboards, understand reporting, etc.”

Poor customer support

When you invest in a platform with such a challenging UI and such extensive customization, you expect access to a support team that can reliably answer questions. However, many Sprinklr users complain about the platform’s customer support.

In fact, this G2 reviewer states, “The Sprinklr customer service is the absolute worst. No one listens and it’s discouraging so now we even first assess how annoying an issue is to check if it’s really worth the struggle with customer service.”

Questionable product direction

Ideally, the social media software you choose develops in a direction that aligns with your organization’s goals. This way, you can continue to get value from your investment and enjoy a better customer experience over time.

However, some Sprinklr users report the opposite. For example, this G2 reviewer shares, “Sprinklr is a beta product masquerading as a ‘complete’ SaaS tool for social media management. The support is nearly nonexistent, bugs and glitches either take months to fix or don’t get fixed at all, and oftentimes it will fail catastrophically during critical moments when managing or executing social campaigns.”

How Agorapulse Compares to Sprinklr

So, how does Sprinklr compare to Agorapulse on G2, Capterra, and TrustRadius? From product direction to customer support to usability, Agorapulse outperforms Sprinklr in several key areas.

Sign Up for a Free Trial of Agorapulse

User interface

As some of the critical reviews above detail, Sprinklr’s user interface leaves a lot to be desired. In contrast, users often rave about Agorapulse’s interface.

For example, the G2 reviewer below states that our “intuitive interface makes scheduling posts a breeze, and the user-friendly design ensures a seamless experience. Navigating through its broad array of features is surprisingly easy.”

As this G2 comparison shows, users rate Agorapulse much higher for ease of use, ease of setup, and ease of admin. Users also believe Agorapulse is better than Sprinklr at meeting requirements.

While this Capterra comparison shows fewer details, the sentiment is the same. Users give Agorapulse 4.6 stars for ease of use compared to Sprinklr’s 3.8 stars.

Collaboration capabilities

Sprinklr reviews mention a lot of positive aspects of the platform’s collaboration tools. However, Agorapulse outranks Sprinklr in every aspect of G2’s content and collaboration category.

G2 reviewers rate Agorapulse’s shared inbox, users and permissions configuration, and content calendar particularly high.

Publishing and scheduling

Sprinklr users generally have a good experience with the platform’s publishing and scheduling tools. However, Agorapulse outranks Sprinklr across the board.

As this TrustRadius comparison shows, Agorapulse earns an 8.9 for publishing. Sprinklr gets an 8.0.

While Agorapulse supports all major social media networks, our platform integrates with fewer channels overall. However, TrustRadius reviewers still rate Agorapulse’s channel coverage and integration higher (9.1) than Sprinklr’s (8.7).

Social listening features

Sprinklr is known for its social listening features, and users tend to rate them highly. However, TrustRadius reviewers give Agorapulse an 8.9 for listening and monitoring, while Sprinklr earns an 8.0.

It’s worth noting that these ratings likely don’t even consider Agorapulse’s new advanced social listening tool. With this tool, you can listen for brand mentions, hashtags, and keywords, across multiple social networks and the web. It measures volume, engagement, and sentiment so you can easily analyze conversations about your brand, the competition, or industry trends.

Reporting and analytics

Customers often rave about Sprinklr’s analytics dashboard and customizable reports. However, Agorapulse far outperforms Sprinklr in this category. TrustRadius reviewers give Agorapulse a 9.5, while Sprinklr earns a 7.5.

Agorapulse’s out-of-the-box social media reports offer everything many social media managers need, including audience, reach, engagement, and comparative analytics. With our power reports, you can create custom reports for brands, campaigns, channels, and clients.

Plus, our social ROI reports make it easy to attribute conversions and revenue to your social media efforts. These reports show the traffic, transactions, and revenue from your social media posts, comments, and DMs.

Customer support quality

Sprinklr offers 24/7 support via web, email, and phone. But as some reviews report, the platform’s support isn’t always timely or reliable.

Agorapulse offers 24/7 email support for all plans; priority email and chat support for Professional and Advanced plans; and priority email, chat, and phone support for Custom plans.

But with Agorapulse, you never have to worry about reliability. Our support team guarantees a response time for each paid plan. For example, Custom plan subscribers get a response within 30 minutes, while Advanced plan subscribers get a response within an hour or less.

Yet our average response time across all plans is 30 minutes or less. This is just one of the reasons our support team maintains a 96% user satisfaction rating.

As a result, G2 reviewers rank Agorapulse’s quality of support (9.2) far higher than Sprinklr’s (7.8).

Capterra reviewers have a similar take, giving Agorapulse a 4.7 compared to Sprinklr’s 4.0

Product direction

Sprinklr users don’t exactly paint a positive picture of the platform’s product direction. However, Agorapulse users give our platform high marks for product direction.

In fact, G2 reviewers give Agorapulse a 9.1 for product direction, while Sprinklr gets a 7.9.

In addition, G2 reviewers give Agorapulse the same rating (9.1) for being a good business partner, while Sprinklr earns an 8.1.

If you scroll through Agorapulse’s release notes, it’s easy to see why our product direction garners such positive sentiment. From new integrations to new tools to user interface upgrades, our product team frequently releases updates that improve the platform for all users.

Price and value for money

As we covered above, Sprinklr has two self-serve plans starting at $199 per user per month. Plus, the platform also has an enterprise plan with custom pricing.

In contrast, Agorapulse has more plans, and all have a lower starting price. Our plans include the following features and pricing (with annual billing):

• Free: $0 per month for one user, three social profiles, and up to 10 scheduled posts
• Standard: $49 per user per month for 10 social profiles, unlimited posts, and basic social media features
• Professional: $79 per user per month for 10 social profiles plus team collaboration features
• Advanced: $119 per user per month for 10 social profiles plus features for agencies and large brands
• Custom: Custom price for unlimited social profiles, all features, and a dedicated account manager

To onboard your team, multiply the base cost of any paid Agorapulse plan by the number of users. You can also add more social profiles for $10 each per month (with annual billing).

Here’s an example. Suppose you have a five-person social media team and you need to connect 15 social profiles.

• With Agorapulse, you’d pay $345 per month for the Standard plan, $495 per month for the Professional plan, or $695 per month for the Advanced plan.
• With Sprinklr, you’d pay $995 per month for the Social Media Management Solution or $1,495 per month for the SMM and Customer Service Solution.

No matter which plan you choose, Agorapulse costs less. Even our Advanced plan, which includes a full range of social media management features for agencies and large brands, would save you more than 25%.

It’s no surprise that users think Agorapulse offers better value overall. Capterra users give Agorapulse 4.4 stars for value for money, compared to Sprinklr’s 3.9 stars.

Wrapping Up Our Sprinklr Reviews Analysis

Between its customization capabilities and its AI-powered features, Sprinklr garners plenty of positive reviews. However, its usability, implementation, support, and pricing issues may be deal breakers for your organization.

Want to see why Agorapulse outranks Sprinklr on most major software review sites? Try our social media management solution for 30 days when you sign up for a free trial of Agorapulse.