2K Registrations in 24 Hours via Employee Advocacy

When ConstructConnect needed to launch its first-ever employee advocacy program, social media manager Julie Riley knew exactly which platform to turn to. After it implemented Agorapulse’s Advocacy feature, ConstructConnect achieved remarkable results for its economic webcast—nearly 2,000 event registrations within 24 hours. It dramatically outpaced previous years’ performance that had taken weeks to build momentum. The platform transformed their social media reach and elevated Julie’s role from content creator to strategic digital leader.

ConstructConnect provides pre-construction software that helps general contractors, roofers, plumbers, and architects streamline their bidding, estimating, and takeoff processes. Their solutions significantly reduce the time required for estimating—from eight hours using traditional methods to just a couple of hours—while eliminating errors. With an in-house economics team providing valuable industry insights, ConstructConnect positions itself as an innovative leader in construction technology.

The Need for an Employee Advocacy Program

Just months after joining ConstructConnect, Julie received an exciting but challenging request from her manager: launch the company’s first employee advocacy program. Its existing social media tool wasn’t equipped for the task.

“My boss came to me around June or July and said, ‘We really want to try and get an employee advocacy program off the ground. What do you know about that? And what tools do we need to look into?'” Julie recalled.

The company’s existing platform was severely limited, offering only basic scheduling and analytics:

• No advocacy capabilities
• Inability to track link performance or add UTM parameters
• Basic reporting that failed to demonstrate real ROI
• Limited functionality for strategic initiatives

Without meaningful metrics, Julie found herself “shouting into an echo chamber on social” with no way to prove impact. “We were just kind of guessing if it was working or not,” she explained.

For their upcoming economic webcasts—a cornerstone of ConstructConnect’s thought leadership strategy—they needed a solution that could amplify reach and demonstrate clear results.

Blueprints for Better Engagement

Having previously used Agorapulse at her agency, Julie immediately recognized it as the perfect solution for launching ConstructConnect’s employee advocacy program.

“I’m so glad that you asked,” she told her manager. “I know of the perfect tool that has an advocacy tool built right into it that does the social scheduling, does the social listening, does the reporting.”

Rather than piece together multiple tools, Julie advocated for one single comprehensive solution. She developed a compelling presentation demonstrating how Agorapulse—and specifically its Advocacy feature—would solve their immediate need while it created new opportunities for growth.

“I was able to build out a PowerPoint of how the program was going to work, present that to the team, and educate the employees on going, ‘Here’s what you’re going to get when you get an email. Here’s how it’s going to work. Here’s what you need to click on and do.'”

Management was immediately receptive to Julie’s recommendation. “When I presented Agorapulse to them, they were like, ‘Yes, this will be perfect.'”

Strategic Sharing Becames an Overnight Success

With Agorapulse’s Advocacy feature implemented, ConstructConnect crafted a strategic approach to employee advocacy. Rather than overwhelming employees with constant advocacy requests, Julie’s team is selective about what they promote: “We’re trying to be very selective about what we’re using it for, because we don’t want it to become white noise in everybody’s inbox where they just think, ‘Oh, again, I don’t have time for that’ and ignore it. We want it to be the big things, the things that are going to make the most impact on the business when utilized.”

24 hours of a registration whirlwind

The true power of Advocacy became evident when promoting ConstructConnect’s economic webcast:

“When we launched that event in the fall [before using Advocacy], it took quite a bit of momentum to get those registration numbers up,” Julie explained. “We launched that same event a couple of weeks ago, and when we sent the advocacy out, within 24 hours, we were up to almost 2,000 registrants.”

This dramatic acceleration stunned the team: “We were just watching it and refreshing… One of my team members dropped in our Teams chat where we were sitting at by the end of that day, and I was just like, ‘We have never seen that many registrants.'”

Compared to their previous webcasts that took weeks to build momentum, this represented a transformation in their promotional capabilities. Julie confirmed they’re “definitely pacing ahead of last year” and are “probably ahead of schedule” for reaching their ultimate registration goal.

Management immediately recognized the value of Advocacy. Previously, they would request Julie to “drop the link in this Teams chat” and “write copy for it” whenever they wanted employees to share content.

“Now just being able to have it all right there within an email that they can click on, open up, see the copy, see the post… they’re just like, ‘This is so much easier,'” Julie shared. “They were all very excited.”

Proving that Advocacy Works

Equally important was the ability to track exactly who engaged with advocacy requests:

“I love that you can see who has clicked on a post, who has not clicked on it. You can send them a reminder to click on it. You can see whether they liked, commented, or shared—what they did with it,” Julie explained. “The data and metrics, especially in the B2B industry, is so important to be able to provide that to your leadership team.”

From Post Creator to Strategic Architect

The implementation of Agorapulse and its Advocacy feature elevated Julie’s role within the organization. What “started with just ‘let’s write some social posts, get social copy out'” has “evolved into ‘let’s build out our social program, but let’s be very strategic about it.'”

Julie’s position has transformed from simply managing social media to becoming “this overall social digital strategist.” She’s now implementing an influencer program and developing larger strategic initiatives that will further leverage Agorapulse’s capabilities.

Julie also discovered more flexibility within the Advocacy feature than she initially expected: “I didn’t realize until I got in there and started utilizing it that there were kind of two different routes you could take—the link post feature and the share.”

This allows her team to strategically choose between driving engagement on company posts or empowering employees to be authentic voices for the brand. “It’s kind of been fun deciding, okay, which way do we want this one to go? Do we want more engagement on this post or do we want just more ‘You are the voice, we want you to put this out’?”

Julie’s Blueprint for an Employee Advocacy Program

For organizations looking to implement employee advocacy, Julie emphasizes:

• Build with purpose. “Focus on the big things that will make the most impact on your business” rather than overwhelming employees.
• Measure every beam. “The data in the metrics, especially I think in the B2B industry, is so important to be able to provide that to your leadership team.”
• Provide clear instructions. Create detailed guidance for employees participating in advocacy efforts to ensure they understand the process.

With Agorapulse’s Advocacy feature, ConstructConnect transformed their promotional capabilities—achieving in 24 hours what previously took weeks. Beyond the impressive registration numbers for their webcast, the platform has empowered Julie to evolve from social media manager to strategic digital leader, proving that the right tools don’t just improve metrics—they transform careers.