Find a Healthy Work/Life Balance as a Social Media Manager (It’s Possible!)

Good news: You can create a healthy work/life balance. No matter how crazy your mix of circumstances is, there is an answer.

Bad news: You might have to try many, many things to find the perfect mix for you.

You might not hit productivity nirvana every day of your social media career. That being said, you can find a way to create a healthy work-life balance. Follow these easy tips (and you can sign up now for a free trial of Agorapulse and get started right away!)

Look at the Big Picture

The first step to reaching a work-life balance is to know what that means for you. As the Harvard Business Review shared from a survey of almost 20,000 participants, one of the keys to reaching your maximum productivity is to align your actions with your top priorities.

Questions to Ask Yourself about Your Work/Life Balance

These answers won’t be the same for everyone. The important thing is what your answers mean for you.

• What does success mean to you? Why?
• What are the stepping stones along the way? Where do you want to be in three months? A year? Three years?
• What other parts of your life besides your career as a social media manager are important to you?
• Everyone has obstacles to achieving balance. What are yours?

Put a full-hour appointment on your calendar. Find a time free of distractions as much as possible. Put some thought into these questions and write down your answers. They will help bring you clarity the rest of the way through the process.

Who Are Your Stakeholders?

“Stakeholders” is another one of those big fancy business words that get thrown around. As a result, we often miss its importance.

In reality, it is a professional way of saying “all the people who have a vested interest in your success.” In this case, all the people who benefit from your most productive and best self.

We often only apply this step to business stakeholders (for example, our boss or coworkers). But what about your two-year-old child? She also has an interest in you being able to balance your career and home life.

Make a list of all the stakeholders in your life

The list might include:

• Clients at your social media agency
• Supervisor or employer
• Team members or coworkers
• Spouse or significant others
• Friends and family
• Your children

Each of these people can have a powerful influence over you successfully achieving a work/life balance. How can you explain to each of these people what you need? Are you discussing this balance and stress management in the workplace? Can you express how it benefits them?

Use Systems to Your Advantage for a Healthy Work/Life Balance

Now that the foundations are laid, time to get into the nitty-gritty of the action items. Time to set systems in place that work for you. Harvard Business Review recommends looking for areas that you can automate, delegate, and bundle as good places to start.

Scheduling systems

Do you have a schedule? Are you using tools that make your job easier? What are the highest-value items on your to-do list, and what is your strategy for getting those done? Are you finding time without interruptions to do your most important things?

Home systems

If you are balancing children being at home as well, see who in your network of stakeholders might be able to help.

Or how you can get creative with your time by working when your children are sleeping or watching a movie?

Are you also creating space for time to focus on the people in your life that are not work-related? Are there other things you can take off your plate to make more time, such as getting your groceries delivered?

Systems for your life

Do you have a routine to keep you at your best? Self-care is important, too. Something as simple as running can relieve stress even if you only do it a few minutes a day. Find those things that bring you joy and help you feel refreshed and make it happen! You may want to implement some new routines.

Here is one example of a morning routine from the Greater Good Science Center at Berkeley.

Last, but not least, set boundaries at work.

Set Work/Life Balance Boundaries

Unfortunately, moving from work to home can be too easy, especially if you are working virtually. Creating space to be checked out is as important as being fully present when you are working.

You can be proactive about this in several practical ways.

Work with your team

Have an effective process for sharing and communicating about social media management. A tool that allows you to label, assign, and comment on individual posts can save a lot of time. This is a great tool for your toolbox if you work at a social media agency and need to work with other team members. But it can also be helpful to get approval for content from your agency clients directly.

Schedule downtime to balance work with life

Social media can be going 24/7. If you have a larger team at your social media marketing agency, you can manage this by having different people on different shifts. But if you have a smaller team or work on your own then set realistic expectations from the start.

One way to do this is by setting your hours. On Twitter or LinkedIn, you could include your business hours in your bio or description. Facebook makes it even easier by allowing you to create open hours.

Other strategies for creating scheduled time off each day while maintaining great customer service include:

• Create an away message on Facebook.
• Include details about hours and when clients at your social media agency can expect to hear back from you on your website.
• Add business hours to your email signature.

Then make sure to stick to it! Sneaking in a couple of extra work hours in the evening? You may still want to schedule social media content and emails to go out during your advertised hours so that you don’t set up false expectations.

Take time off and unplug

Making sure you are not working 24 hours a day is the first step of the “life” in work/life balance.

Then you should think about the 365 aspects of your work. Psychology Today says that we shouldn’t feel guilty for taking vacation time. It’s necessary if we want to stay at the top of our professional game!

Use all the same tools that you have implemented in your everyday activities to make sure that your time off goes smoothly.

• Communicate well in advance with all your stakeholders.
• Schedule work to be posted at the right times.
• Key in your team members where they are needed.
• Set clear expectations and boundaries.

And of course, come back ready to hit the ground running again after some much-needed time off!

Social Media Productivity Tips

Social media itself is designed to pull you in and never let you go. Each social media platform benefits the longer users stay. To be productive, you, as a social media manager or owner of a social media marketing agency, have to take control!

There are several social media tips to maximize productivity, but here are three of my favorites:

1. Bulk schedule

Using the power of brainstorming allows me to create social media content much faster than if I did one post at a time. A tool like bulk scheduling lets me upload to content scheduling all at once. I can use:

• Text from a CSV file
• Recent blog posts from an RSS feed
• A group of photos
• Created graphics

All that is left is to customize the posts for each social media platform and schedule.

2. Saved replies

When you are in a rush, it is easy to make a typo. Saved replies mean there is no rush. You can think through your common responses and have them ready to go with just a couple of clicks. This is possible manually by creating a document that you can copy and paste from, or you can use a paid tool like Agorapulse to manage all your replies.

3. Queued content

An essential item for me in any social media content scheduling tool is content queues. The ability to create multiple categories and place them on a content calendar is a great way to use evergreen content.

Bonus productivity tips

Best-selling author and host of Amy TV, Amy Landino offers her amazing hacks in the following video. (You can also check out her productivity tips—because this does tie into stress—from Amy’s guest appearance on our weekly Social Pulse Weekly show.)

Conclusion: Your New Work/Life Balance Action Plan

Now you have your action plan:

• Look at the big picture.
• Identify your stakeholders, and get them on board.
• Create systems that work for you and your unique situation.
• Implement best practices for your social media.
• Set boundaries that make sense.

* * *

Sign up now for a FREE demo.