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Connor Smith is the Social Media Lead at Topgolf, a global sports entertainment company with locations in the United States, United Kingdom, Australia, Mexico and Dubai.
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Have you lost your ‘Topgolf Virginity’ yet? Connor Smith, the Social Media Lead at Topgolf talks to us about what it’s like to run social for one of the biggest outdoor entertainment franchises in the world. He discusses how he launched the company’s TikTok account (and got 300k+ followers within 1 year), how his real job starts after 5pm and why he thinks content creators will one day run brands.
Key Takeaways
- How to successfully pivot your business to short-form video content
- How to make the best of user-generated content
- The pressure of being a B2C company with a ‘cheeky’ online presence