What Revenue Teams Want From Social Media Teams

What Revenue Teams Want From Social Media Teams

About the session

Let’s face it: Companies are looking to tighten their belts in the face of an uncertain economy. And that means CEOs are looking at every dollar being spent to make sure it is the best use of company resources. So, what will you do when your CEO inevitably asks, “Couldn’t we do more with less?”

My friend, we hear you.

To help you defend your social media budget, Agorapulse hosted a webinar that gives you the “cheat codes” you need to keep your CEO happy (and your social media team intact). Check it out!

In this session, you will learn how to:

  • Focus on the right metrics (hint: not related to engagement).
  • Appease the key stakeholders opposing your social media spend.
  • Start using the value of ‘dark social’ in your pitch.
  • Survive past your average tenure.

David J.P. Fisher
President
Rockstar Consulting

David J.P. Fisher (also known as D. Fish) is a speaker, coach, and author of 12 books, including the best-selling Hyper-Connected Selling and Networking in the 21st Century: Why Your Network Sucks and What to Do About It.  David helps salespeople, business owners, and entrepreneurs understand the Sales Sherpa™ Path, where social media, networking, and traditional sales skills are the key to providing value and staying relevant.

Lee Odden
CEO & Co-Founder
TopRank Marketing

Lee Odden is CEO and co-founder of TopRank Marketing, a B2B marketing agency focused on content, influence and search for brands that include SAP, LinkedIn, and Dell. Cited by the Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee is the author of the book Optimize and has blogged about marketing for over 17 years. Lee has been named a top expert on influencer marketing by Onalytica and is the publisher of The State of B2B Influencer Marketing Research Report. After giving 200+ presentations in 18 different countries on innovative marketing strategies, he’s focused on creating, curating and sharing best practices for the next evolution of B2B marketing through digital channels.

Get the "cheat codes" for a happy CEO

Discover more webinars

Lubna Quraishi, Head of Marketing at Teamwork.com

From Revenue Growth to Actual Profits in 3 Simple Steps

  

The AI Revolution Is Here - How Should Marketing Agencies Respond?

Antonio Reyes,

How Agencies Can Help Businesses Thrive on TikTok

Juntae DeLane,

Driving More Revenue From Managed Social Media Services

Jacob Hilpertshauser, Product Marketing Specialist, Agorapulse / Sezgin Hergul,Senior Product Marketing Manager, Agorapulse

Best Practices - Retail Social Media Management

Anne Popolizio

Beyond Boosted Posts: A Paid Social Primer for Organic SMMs Who Need to Run Ads that Sell

Amanda Robinson

Mastering Facebook Advertising: A Guide for Multi-Location Businesses

Jenn Herman,

How to Track Conversions and Revenue from Instagram

Mark Wallrapp

Exploring TikTok’s Advertising Platform & Certification Options

Maryna Burushkina

Advanced Advertising Strategies for the Cookieless Era

Matthew McGrory

How To Streamline & Monetize Comment Moderation Using AI

Jim Williams

Are We Investing Too Much In Marketing Technology?

Emeric Ernoult, CEO @Agorapulse / Jacob Hilpertshauser, Product Marketing Specialist @Agorapulse

How to Start Proving
the ROI of Your Social Media

Hani Mourra

Save Time and Increase Leads With a Robust Distribution and Repurposing Tool

Larry Kim

How To Leverage First Party Data In A Cookieless World

Kira Green

The Future of Agency Social Media Management: A Deep Dive

Mike Allton

How To Drive More Measurable Results From Instagram

  

Podcasters Should NOT Repurpose Content on Social Media

Carol Spieckerman

Social Pulse Summit: Retail Edition

  

5 Automated Marketed Services Any Agency Can Provide Clients

  

How To Build Newsletters That Actually Generate Revenue

  

How To Power Up Your eCommerce Marketing

  

How To Use AI To Create Stunning Social Media Videos For Retail Marketing

  

Measuring ROI in Influencer Marketing: Metrics & Evaluation

Agorapulse

The Great Debate GTM: Sales v. Marketing

  

Awareness to Advocacy: How to Leverage Social Media In Your Go-To-Market Strategy

  

The Impact of AI: Is Your Job at Risk?”

  

Competitive Advantage: Assessing AI's Value for CMOs

  

How E-Commerce Brands are Using Facebook Ads to Drive Online Sales

Amanda Robinson, Jon Loomer, Andrea Vahl, Amanda Bond

Do Facebook Ads Still Matter?

Mark Kilens

The Marriage of Money and Marketing: 5 Tips for a Successful Union

Darryl Praill

How to Build Your Budget Around Performance: A CMO Perspective

Theresa Anderson

Higher Ed and the Importance of Social Listening

Darryl Praill

Social Media ROI Real-World Data: Case Studies

Darryl Praill

Social Pulse Summit: ROI Edition

Gordon Glenister

Influencer Marketing Trends & Insights For CMOs w/ Gordon Glenister

Darryl Praill

Organic Social Media: Is it a Marketing Channel or Not?

Darryl Praill

Say Goodbye to Social Media Vanity Metrics, Once and for All

Dana Malstaff

How Social Media Teams Can Use Communities to Drive Growth

Kelley (Noble) Mirabella

Dark Social: Much More Than Word of Mouth

Robin Dimond

Setting Goals For Partnerships & Omnichannel Marketing

Chris Penn

A Whole New Ballgame: The 2023 Survival Guide For Social Media Teams

Jessika Phillips

Debunking Social Media “Trends” CMOs Shouldn’t Follow in 2023

Michael Brenner

Look Back at 2022, Look Ahead to 2023

Mark Brohan

Inflation, Consumer “Resilience,” and Q4 Ecommerce Sales

Wave Wyld

It’s Time for TikTok to be in your Revenue Plan

Ardath Albee

The Battle for Attention: Engagement in a Content Fatigued World

Blake Vita

Demystifying Influencer Campaigns with Real-World Ecommerce Data

Devin Reed

Influencer Marketing: Are You Creating Your Campaigns Backwards?

Sangram Vajre

How Savvy Marketers Turn Economic Downturns into Growth Gold

Theresa Anderson & Nicholas Petroski

Agencies and Social Media Attribution: Are You Ready?

Brie E Anderson

Ditch Losing Campaigns Ahead of Q4 Crunch Time

Amanda Webb

How to Build an ROI-driven Content Strategy for Your B2B Business

Nicholas Petroski

Why Are You Avoiding Social Media ROI?

Jessika Phillips

How to Streamline the Account Management Process Using Agorapulse

Michael Knorr

How to Scale and Never Worry about Talent Acquisition Again!

Sandra Chung

7 Ways to Transform Your College’s Social Media Strategy with Video

Aurélien Blaha

How To Create The Perfect Pitch And Increase Your Conversion Rate

Farzad Rashidi

How To Scale Your Monthly Organic Traffic From 0 to 1M

Matt Chollet

How To Maximize Your New Revenue Through Account Based Selling

James Rose

How To Put Your Client Onboarding On Autopilot

Maryna Burushkina

How To Create Buyer Personas at Scale Using Data Analytics