With

Adrian McIntyre, PhD

Our Guest

Dr. Adrian McIntyre is a cultural anthropologist, keynote speaker, and communication advisor. His on-air broadcasting career began in 1978 at the age of five as co-host of “The Happy Day Express,” the longest-running children’s radio program in California history. Adrian earned his PhD in cultural anthropology from the University of California, Berkeley, where he was a Fulbright scholar and National Science Foundation research fellow.

He has lived and worked in over 30 countries, spending a decade in the Middle East and Africa as a researcher, journalist, media spokesperson, and marketing consultant.

Adrian’s international experience, academic training, and deep industry expertise have made him a sought-after speaker on personal storytelling and the power of conversation. He has given hundreds of TV and radio interviews, delivered over 1,500 stage presentations, and written two speeches that were presented to members of the United Nations Security Council. Adrian has been active in podcasting since 2016, serving as a host, producer, or featured guest on more than 300 podcast episodes. His consulting practice designs and builds thought leadership campaigns and B2B podcasts for professional firms.

Key Takeaways

Stop me if this sounds familiar. You open LinkedIn on your phone and there at the top of the feed, LinkedIn has recommended a post by the CMO of a huge brand you know your sales team is targeting. You tap on their profile and figure if you could connect with them on LinkedIn, maybe you could strike up a conversation and build a case for your solution. So you smash that connect button and smile at your cleverness. But then, nothing happens. Days go by and your request goes unanswered. In fact, none of your attempts to connect with and build relationships with target stakeholders are working.

What’s going on here? Is there a better way to build rapport with target accounts?

Now listen, LinkedIn is an absolute treasure for networking and building relationships. Whether you’re targeting stakeholders to eventually pitch to, or potential partners or influencers you’d like to collaborate with, they’re all there. The problem is, they’re unlikely to want to connect with you if they don’t know you or, worse, think you’re only interested in what they can do for you. And I see you in the back, waving your hand because you make it a point to write a charming introductory note every time you send a connection request. Bravo. But you’re still leading with an Ask… an ask to connect.

What if I could show you a way to initiate a connection with someone that starts off by offering them something of real value, something that will potentially foster a real relationship that could lead to a sale or a partnership.

That’s exactly what our guest today, Adrian McIntyre, is going to talk to us about.

Dr. McIntyre is a cultural anthropologist, keynote speaker, and communication advisor. He has lived and worked in over 30 countries, spending a decade in the Middle East and Africa as a researcher, journalist, media spokesperson, and marketing consultant. Adrian has been podcasting since 2016, serving as a host, producer, or featured guest on more than 300 podcast episodes, and he’s turned that experience into a channel for thought leadership campaigns and B2B podcasts for professional firms. He’s graciously agreed to help me understand how I can use this podcast to further partnerships and sales for Agorapulse, so y’all get to listen to my consulting session.

Partnership Unpacked host Mike Allton talked to Dr. Adrian McIntyre about:

♉️ Why the traditional approach to podcasts is so wrong for B2B brands

♉️ How podcasts actually help build and strengthen relationships

♉️ How to measure success and ROI from podcasts