With

Asher Mathew & Kelly Sarabyn

Our Guest

Kelly Sarabyn is the Platform Ecosystem at HubSpot, where she is responsible for growing the ecosystem through partner content and engagement. Previously, she ran marketing at Pandium, an embedded iPaaS. She also led positioning projects for B2B companies like Redis Labs, stensul, and Recleim while she was a partner at Woden, a branding agency. She believes companies that leverage partnerships and ecosystems can drive more revenue and build stronger brands.

Asher Mathew is a co-founder of Partnership Leaders. He has worked in sales, marketing, customer success and business development / partnerships in venture and revenue (bootstrapped) businesses. His previous stops are Demandbase (via acquisition of Demandmatrix), LeanData (Raised Series C), Avalara (IPO) and Nodus Technologies (Acquired by EVO Payments)

Key Takeaways

What kinds of partnerships are companies exploring today, and how are they managing that? Should you hire more staff? Invest in more partner tech? Explore more integrations?

That’s exactly what our guests today are going to talk to us about, and you and I are lucky because I have twice as many guests as usual in the studio today.

Kelly Sarabyn is the Platform Ecosystem Advocate at HubSpot, where she is responsible for growing the ecosystem through partner content and engagement. Before that, she worked in marketing at Pandium, and was a partner at Woden, a branding agency. She believes companies that leverage partnerships and ecosystems can drive more revenue and build stronger brands. And I definitely agree with her on that.

Asher Mathew is a co-founder of Partnership Leaders. He’s worked in sales, marketing, customer success and business development, as well as partnerships in venture and bootstrapped businesses.

Partnership Leaders is the top community for partnerships and alliance leaders looking to advance their career and improve their partner programs.

So clearly, we’ve got the right people on the show today!

Partnership Unpacked host Mike Allton talked to Asher Mathew & Kelly Sarabyn about:

♉️ How brands are growing using different kinds of partnerships

♉️ How different partnership programs are driving revenue, and real ROI

♉️ Why tech-savvy brands are driving more revenue from partners