With

Dale Wilson

Our Guest

Dale is an online marketing professional combining leadership, analytical, and organizational skills for the performance marketing agency adQuadrant, focused on guiding the agency and its partners toward mutual benefits.

Dale Wilson hails from Pittsburgh, and received his BA in Literature and Language at Webster University in St. Louis, MO. An avid traveler, he has lived in Vienna, Austria, Northern and Southern California, and backpacked across Europe. He now calls Los Angeles home, with his wife and pitbull. He has 20 years experience in dot-coms, 15 of that in the digital and online marketing space.

Key Takeaways

Now, when it comes to partnerships, there are a lot of different kinds and flavors, as evidenced by all the different topics we cover on this show. There are partnerships with influencers and affiliates, integrations with technology partners, co-marketing initiatives with brand partners, mergers and acquisitions, and of course today’s topic, client partnerships.

And yet, often when I what from brands who want to partner with me, that’s really just a euphemism for sell to me. Should you really talk to your prospects and clients about partnering with them? What should that look like?

That’s what Dale Wilson is here to help us with.

Partnership Unpacked host Mike Allton talked to Dale about:

♉️ How partnerships are employed to empower and grow their clients.

♉️ Examples of successful agency partnerships.

♉️ How partnership ROI is determined and measured.

Full Transcript