Eric Farber
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Our Guest
He is the Founder and CEO of Creators Legal, the first and only DIY Legal Solutions company for the creative industry. He spent decades working as a sports and entertainment attorney and has represented a variety of artists and entertainers such as the Tupac Shakur Estate. Farber started Creators Legal to help those in the creator economy get high level, quality contracts and legal solutions at a reasonable price.
He is also the author of the bestselling book, the Case for Culture and the Founder of Pacific Workers, the Lawyers for Injured workers a six office consumer law firm in Northern California.
Key Takeaways
By now you’ve no doubt seen how incredible generative AI can be at helping to create outlines, emails, scripts and articles.
And the imagery and video that AI is capable of producing is advancing swiftly.
But all of that content is based on creative work that already exists, and that could potentially include your work! Is that something you need to protect yourself against? Where do you even start?
That’s what we’re covering in today’s episode of Partnership Unpacked.
Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.
Imagine that you’ve spent countless hours building up an incredible, and valuable, archive of content – whether that’s blog posts, videos, or podcasts – and now suddenly other businesses are using generative AI tools to create content of their own that’s drawing on your work.
Is there anything you can do to safeguard your content, and your audience? Should you really be worried?
And what about when you’re working directly with brands, as an influencer or content creator, how should you approach these relationships?
That’s what Eric Farber is here to help you with.
He is the Founder and CEO of Creators Legal, the first and only DIY Legal Solutions company for the creative industry. He spent decades working as a sports and entertainment attorney and has represented a variety of artists and entertainers such as the Tupac Shakur Estate. Farber started Creators Legal to help those in the creator economy get high level, quality contracts and legal solutions at a reasonable price. And I can’t wait to get his expert help today with everything that’s going on with AI and influencer marketing.
Partnership Unpacked host Mike Allton talked to Eric Farber about:
♉️ How AI is impacting creators and influencers today
♉️ How creators and influencers can protect their work
♉️ Why contracts are important, and how to proceed with them