Farzad Rashidi

How’s your affiliate program looking?

Have you noticed how most of your affiliate traffic and referrals are from less than 20% of your channel partners? Picture your top affiliate. What would it look like if you had 5, 10, 50 more affiliates just. like. them.

But friends… I’ve got a problem. I’m looking at our channel partner program in FirstPromoter and I have to be honest, the vast majority of my affiliates have zero referrals last quarter. That’s not good! It’s not good for my program, and it’s not good for those partners. Now, some of those affiliates could use with some better nurturing and training, and that’s on me, and something we’ll touch on in a future episode. But I also have to wonder what else I could be doing to bring in more affiliates like my top earners. The ones that are driving loads of traffic and quite literally making thousands of dollars a month from Agorapulse commissions.

Well, that’s exactly what our guest today, Farzad Rashidi, is going to talk to us about.

Farzad is the lead innovator at Respona, the link-building outreach platform that helps businesses increase their organic traffic from Google. He previously ran the marketing efforts at Visme, where he helped the company gain over 18 million active users and pass 3.5 million in monthly organic traffic. He’s partnered with me on a number of initiatives over the past few years and was gracious enough to agree to come on the show and help me out with this dilemma.

Partnership Unpacked host Mike Allton talked to Farzad Rashidi about:

♉️ What makes for a really good affiliate?

♉️ How brands should structure their affiliate marketing programs

♉️ Where to find terrific affiliates and actually see ROI