With

George Thomas

Our Guest

George is the “Chief HubSpot Helper” owner at George B. Thomas, LLC. George helps companies streamline and grow by using the right HubSpot CRM, marketing, sales, service, operations, and CMS tools. George has more than 30 years of sales & marketing experience and has been using HubSpot since 2012.

George is a vault of valuable information, tactics, and strategies with a record-breaking thirty-five plus HubSpot Academy certifications, including Inbound Marketing, Inbound Sales, Contextual Marketing, CMS Implementation, Email Marketing, and Content Marketing.

George utilizes his graphic design, web development, and HubSpot expertise to partner with, teach and develop solutions for companies looking to build their businesses and increase revenue. George is a teacher and motivator at heart. His true passion is being a catalyst for growth and helping others be inspired, educated, and willing to work hard to achieve unlimited success!

George is the creator of the HubEd Helper YouTube channel, HubEd Helper podcast, and HubEd Helper blog. He also shares monthly tactical advice through his Tactical Thoughts community newsletter. In George’s free time, he is a professional speaker, emcee, husband, father, and friend to many.

Key Takeaways

Listen, I want you to stop for a moment and think about who the absolute biggest brand names are in your industry. The top two or three.

For me, at Agorapulse, that’s easily the major social networks themselves… Meta, LinkedIn, Twitter, and so on.

Got a couple of your own in mind? Cool.

Now think about what it might look like, and how it would benefit your business, if you were able to partner with some of those large brands.

And recall what we talked about way back in episode one, that partnership is about more than being a client and vendor. It’s about working together to create something new and innovative, like the marketing partnerships I’m working on right now with Meta and Linkedin.

So how do you go about getting the attention of one of those large brands and develop that kind of partnership?

That’s exactly what our guest today, George Thomas, is going to talk to us about.

George B. Thomas has been in sales and marketing for more than three decades, but in 2012, something changed. He started using HubSpot as a CRM and soon began partnering with them and working to help other brands improve their own sales, marketing and processes by leveraging HubSpot, one of the major brands in the MarTech space and host of Inbound, a huge event in Boston that attracts thousands of marketers..

George loves to truly come alongside other brands as a catalyst for growth, so in addition to being an expert in inbound marketing and sales, email and content marketing, and all-things-HubSpot, George brings a wealth of experience in partnerships and relationship building.

And he’s been a friend of mine for years…

Partnership Unpacked host Mike Allton talked to George B. Thomas about:

♉️ How he developed such a close relationship with a huge industry brand.

♉️ How to develop and nurture brand partnerships.

♉️ How relationships played a key role in his long term success.