With

Goldie Chan

Our Guest

Goldie Chan is a global speaker, strategist, author and advisor. She’s known as the “Oprah of LinkedIn” by Huffington Post and her video channel won LinkedIn Top Voice. Goldie founded Warm Robots, a social media strategy agency based in Los Angeles with global clients.

She writes for Forbes on “Personal Branding and Storytelling in the Digital Age” where her articles on personal branding are consistently page 1 ranked and used in educational institutions and business development and is working on her first book, “Personal Branding for Introverts” through McGraw-Hill. She is a proud member of the Producer’s Guild of America, New Media Council, Stanford University graduate and has been featured as a fresh voice in The New York Times, CNN, Inc. Magazine, Fast Company and more.

Key Takeaways

How would you like the low-down on what B2B influencers are really looking for when they work with brands? Wouldn’t it be nice to know what might make an influencer truly excited to partner with you?

All too often, brands approach influencers assuming that they only care about money, or that the prestige of working with the brand will suffice. And while those things can be important, they’re not the sum of what it means to be an influencer and partner with brands.

What else is important? What are B2B influencers actually looking for?

That’s what Goldie Chan is going to help us with in today’s episode of Partnership Unpacked.

Goldie has been working directly with B2B brands for years and is a global speaker, strategist, author and advisor. She’s known as the “Oprah of LinkedIn” by Huffington Post and her video channel won LinkedIn Top Voice. I knew her incredible experience working with brands, and her tremendous business savvy, would make her the perfect influencer’s voice to bring to the show.

Partnership Unpacked host Mike Allton talked to Goldie Chan about:

♉️ The best, and worst, influencer marketing campaigns

♉️ How brands should structure influencer marketing programs

♉️ Why and how brands can empower B2B influencers