With

Gordon Glenister

Our Guest

Gordon Glenister is a global influencer marketing expert, podcast host and author of best selling book influencer marketing strategy. Gordon set up the Branded Content Marketing Association Influence division in 2019 and also the co-founder of the top 100 most influential people index.

He writes for top magazines and is a weekly columunist for the London Evening Standard. Gordon also has his own influencer training program to help individuals and companies to become more influential

Key Takeaways

73% of B2B marketers cite an increased interest in influencer marketing this year. And that’s good, because it’s been shown conclusively that buyers are eager to make purchases based on the recommendations of influencers and content creators.

And yet, there’s still a tremendous amount of confusion and trepidation when it comes to influencer marketing. Is it just for B2C brands? Is Instagram losing it’s luster? Should B2B brands be focusing on TikTok?

B2B CEOs and CMOs, like many of you, are often left wondering who they’re supposed to work with when it comes to influencers. What kind of content should we be creating? And which channels should we really focus on?

That’s what Gordon Glenister is here to help us with.

As a podcast host, consultant, and author of the best selling book, “Influencer Marketing Strategy: How to Create Successful Influencer Marketing,” Gordon is a global influencer marketing expert. He recently partnered with Ryan Hilliard of HypeAuditer to put together the State of Influencer Marketing 2023 report, packed with trends and data that we want to UNpack.

Partnership Unpacked host Mike Allton talked to Gordon Glenister about:

♉️ Is Instagram still the preferred platform for using influencers to impact buying decisions?

♉️ Do we have to focus on influencers with the largest followings?

♉️ How should B2B brands approach influencer marketing today?