With

Jared Fuller

Our Guest

Jared Fuller was the VP of Sales & Business Development for PandaDoc, and the Senior Director of Global Partnerships at Drift, where he built Drift/Adobe Alliance from zero to Adobe Partner of The Year. Jared is the co-founder of PartnerHacker and the host of PartnerUp, The Partnerships Podcast, and recently assumed the role of Chief Ecosystem Officer at Reveal, an indispensable tool for partnership teams.

He is an entrepreneur and student of B2B markets. He serves on multiple advisory boards ranging from Universities to Venture Backed SaaS startups. Jared hosts PartnerUp, The Partnerships Podcast and is the co-founder of PartnerHacker. Previously, Jared held executive GTM & partner positions at PandaDoc and Drift, both now known B2B SaaS Unicorns.

Key Takeaways

Are partnerships integrated into every aspect of your company, or are you still working in a silo, struggling to gain traction?

Does it seem like you’re the only one who sees how powerful and impactful strategic partnerships can be?

Fortunately, you’re not alone. You’re not the only one who needs help communicating and persuading executives and other departments to adopt a partnership mindset and embrace the movement. But how do we move forward?

Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.

And I have to admit, that’s exactly what I’m going to be doing today. At Agorapulse, I’m responsible for our affiliates, our influencers, our channel partners, our brand partners, and our tech partners. I know that partnerships could be having an even greater impact on our revenue and customers if we better integrated tools and processes and mindsets beyond marketing into sales and customer service.

But I need help. Maybe you do too.

That’s what Jared Fuller is here to help us with.

He was the VP of Sales & Business Development for PandaDoc, and the Senior Director of Global Partnerships at Drift, where he built Drift/Adobe Alliance from zero to Adobe Partner of The Year. Jared is the co-founder of PartnerHacker and the host of PartnerUp, The Partnerships Podcast, and recently assumed the role of Chief Ecosystem Officer at Reveal, an indispensable tool for partnership teams.

Partnership Unpacked host Mike Allton talked to Jared Fuller about:

♉️ His perspective on partnerships and nearbound as a GTM strategy

♉️ How partnership managers can use tools to work with other teams and demonstrate ROI

♉️ Ways that new and struggling partnership managers can develop their capability and reach

Full Transcript