Jeff Franson
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Our Guest
Jeff has been in the influencer marketing space for over 9 years and has worked with brands like NASA, Uber and Topps!
He now leads partnerships and alliances for Affable.ai, an award-winning influencer marketing SaaS solution that helps marketers run fast and intelligent campaigns, built on Affable’s proprietary AI and machine learning technology.
Jeff has a degree in Physics an Sociology from perpetual hidden gem Union College and has spent time as a sports editor at Topps cards, partner auditor for Uber, camera assistant at America’s Got Talent, taught the Physics of Baseball on Mars for NASA at Cooperstown HOF, and has been in the influencer marketing space for over 9 years.
Key Takeaways
human life and productivity. Automotives. Airplanes. Computer processors. And now, Artificial Intelligence… AI.
While AI isn’t new, recent developments have vastly improved and accelerated mainstream adoption of AI capabilities and enhancements – so much so that it can be, admittedly, overwhelming to keep up and understand how it’s impacting areas of importance to us, such as partnerships and influencer marketing.
That’s what we’re covering in today’s episode of Partnership Unpacked.
Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.
Have you ever ridden Walt Disney’s Carousel of Progress?
It’s a serene and relaxing ride in Tomorrowland that capers through the decades of American innovation and development, from electricity and refrigerators, to virtual reality and voice assistants.
The pervading character, voiced by the same narrator of The Christmas Story, always remarks after each decade on how much progress they’ve made and how easy they have it now.
Imagine what we will be saying soon about how artificial intelligence has become a part of our everyday lives – particularly when it comes to business processes like content creation, optimization and, yes, even influencer marketing and partnerships.
Wondering how AI can and should be a part of your organization?
That’s exactly what our guest today, Jeff Fransen, is here to help us with.
Jeff has been in the influencer marketing space for over 9 years and has worked with brands like NASA, Uber and Topps!
He now leads partnerships and alliances for Affable.ai, an award-winning influencer marketing SaaS solution that helps marketers run fast and intelligent campaigns, built on Affable’s proprietary AI and machine learning technology.
Partnership Unpacked host Mike Allton talked to Jeff Fransen about:
♉️ How AI is changing influencer marketing
♉️ Ways AI can positively impact partnership development
♉️ Where influencer marketing and partnerships are headed with AI