Jessika Phillips
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Our Guest
Jessika Phillips IS the Queen of Relationship Marketing. She founded NOW Marketing Group in 2010 with only a laptop and vision to give people with heart an upper hand, and over the ensuing years she’s demonstrated time and again how powerful relationships can be. From building a Forbes-recognized Agency Partner, to assembling the annual Social Media Week Lima event that’s packed with the most incredible marketing experts and speakers.
NOW Marketing Group works with more than 100 clients across the United States and beyond, choosing to serve – not sell. Jessika lives by a personal mission of helping inspire people to love more, give more and be more through authentic relating and proving doing what’s right, not what’s easy, can turn a vision into a profitable agency that produces results.
Key Takeaways
right away. Same thing with a partnership. You have to work that relationship and really get to know them on every level.”
But in today’s world of short form video and voice texting and Slack messages… how do we really get to know partners and potential partners? Are long term relationships really that important?
Isn’t it easier and more efficient to focus on processes and workflows and other aspects of the business that can be scaled, and aren’t so individualized?
That’s what we’re covering in today’s episode of Partnership Unpacked.
Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.
Do you feel like your partners care about you? Would they go out of their way to help you or work with you if you needed them?
How do we move purely transactional exchanges into long-term relationships where brands and influencers can collaborate more fully? And what’s the ROI for these kinds of partnerships?
That’s exactly what our guest today, Jessika Phillips, is going to talk to us about.
Jessika IS the Queen of Relationship Marketing. She founded NOW Marketing Group in 2010 with only a laptop and vision to give people with heart an upper hand, and over the ensuing years she’s demonstrated time and again how powerful relationships can be. From building a Forbes-recognized Agency Partner, to assembling the annual Social Media Week Lima event that’s packed with the most incredible marketing experts and speakers.
And I can’t wait to get her help us unpack the importance and relevance of professional relationships.
Partnership Unpacked host Mike Allton talked to Jessika about:
♉️ What Relationship Marketing is, and how to integrate it into your brand activities.
♉️ How the Relationship ROI Flywheel can help you build community & advocates.
♉️ Tips on how to build relationships with other brands and influencers.