Our Guest
Justin Moore is a Sponsorship Coach & the founder of @CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table.
Along with his wife April, he has been a full-time creator for over 8 years and has personally made over $4M working with brands. He also ran an influencer marketing agency for over 7 years that has helped other creators earn an additional $3M.
Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin’s mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.
Key Takeaways
Listen, whether you’re a partnership leader for your brand, or you’re a B2B influencer growing an audience and building revenue streams, you have one major challenge in common:
You have to be able to successfully pitch another brand to buy in to your ideas and pony up, whether that’s a sponsorship fee, co-marketing campaign, or some other investment.
The problem is, as I mentioned at the beginning, the influencer marketing industry is huge and successful brands are getting inundated with LinkedIn connection requests, cold emails, Twitter DMs, and more… all begging for their attention.
How can you make sure that it’s your pitch that get’s seen and accepted?
That’s exactly what our guest today, Justin Moore, is going to talk to us about.
Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others.
He is a Sponsorship Coach & the founder of @CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table.
Having made over $4M working with brands over the course of 8 years, I knew this was a conversation we wanted to have.
Partnership Unpacked host Mike Allton talked to Justin Moore about:
♉️ How to start working with brands as an influencer
♉️ The most common mistakes influencer make with their pitches
♉️ How to craft a winning sponsorship pitch