Kate Skerrett
With

Kate Skerrett

Kate Skerrett

Our Guest

Passionate about creatively finding new revenue streams through partnerships.

Kate is the Head of Partnerships for Calendly, a powerful yet simple automated scheduling platform that we love here at Agorapulse and I use every day for scheduling podcast guests and partnership meetings. Kate is formerly of Deel and GlassDoor and is passionate about creatively finding new revenue streams through partnerships.

Key Takeaways

One of the key tenets of our podcast here is the fact that there are a lot of different kinds of partnerships out there. Affiliates, influencers, tech integrations… and of course sales and marketing.

Which means one of the challenges facing B2B businesses is knowing which kind or kinds of partnerships to pursue.

Wouldn’t it be great to learn how other B2B SaaS companies are leveraging partnerships today?

That’s what we’re covering in today’s episode of Partnership Unpacked.

Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.

Those of you who have been in marketing for a while know that one of the most effective kinds of content you can create for middle and bottom of funnel customers is case studies. People like to read about how other people are finding success with our products, right? It helps them relate and visualize.

Along the same lines, while we will continue to have subject matter experts here on the show, I also want to invite more partnership leaders, particularly at B2B SaaS companies like Agorapulse, to hear first-hand from them what’s working, what isn’t, and where they’re finding success.

That’s exactly why Kate Skerrett is joining us today.

Kate is the Head of Partnerships for Calendly, a powerful yet simple automated scheduling platform that we love here at Agorapulse and I use every day for scheduling podcast guests and partnership meetings. Kate is formerly of Deel and GlassDoor and is passionate about creatively finding new revenue streams through partnerships.

Partnership Unpacked host Mike Allton talked to Kate Skerrett about:

♉️ Successful B2B SaaS company partnership options

♉️ What makes for a great B2B partner

♉️ Tools and tactics for B2B partnership success

Subscribe to the show calendar: agorapulse.com/calendar

Learn more about Kate Skerrett

Resources & Brands mentioned in this episode

Full Transcript: https://www.thesocialmediahat.com/blog/finding-success-in-b2b-saas-partnerships-w-kate-skerrett/