Kevin Kim

magine who a few of the biggest brands are in your industry. Got a few companies in mind?

Now imagine you’re responsible for working with them on partnerships that measure revenue in the millions of dollars.

Where do you start? How do you keep on top of it all?

That’s what we’re covering in today’s episode of Partnership Unpacked.

Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.

Back in our very first episode with Dr. Mark Brigman, we talked about how there are many different kinds of partnerships, and that has set the premise for this entire show. Sometimes we’re talking about influencers and affiliates, other times, clients or employees.

Today, we’re talking about brand partnerships – a very specific kind of brand partnership where there is tremendous amounts of revenue involved, and incredible pressure to succeed.

Are you interested in sourcing seven figure deals with partners? Do you want help navigating how to forge relationships and proactively communicate to all stakeholders?

That’s exactly what our guest today, Kevin Kim, is going to talk to us about.

He spent years working for big brands like Google, AdWeek, and Bizzabo, forging partnerships – with both internal and external stakeholders. Kevin’s passion for adtech, advertising, people and community led to him managing over $65M in revenue at Google, and I want to know how he did it and what he learned.

Partnership Unpacked host Mike Allton talked to Kevin about:

♉️ Tactics to drive and achieve high performance revenue goals

♉️ How to manage external C-Suite and internal stakeholders with ease

♉️ The kinds of partnerships and relationships you should focus on