Krishna Subramanian
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Our Guest
While Agorapulse is embedded in the social media marketing space, top-ranked influencer marketing tool Capitiv8 is similarly positioned in the influencer marketing space, led by co-founder and CEO, Krishna. His is a trusted voice in the marketing industry due to his years of experience leading Captiv8 and, before that, Mobclix and BlueLithium. He’s published with Forbes, AdAge and AdWeek, appeared as a guest commentator on BloombergWest, CNBC and FoxNews, and is a frequent speaker at conferences such as SXSW, OMMA and AdTech.
Krishna Subramanian is the co-founder & CEO of Captiv8, a leading end-to-end influencer marketing platform. With an innovative approach to changing the creator economy through advanced technology and competitive company growth, Krishna has become a trusted voice in the marketing industry. Prior to Captiv8, Krishna co-founded mobile ad exchange, Mobclix (acquired by Velti in 2010), where he drove the advertising and marketing strategy for the company. After the acquisition, Krishna served as the CMO of Velti and was also a co-founder of BlueLithium (acquired by Yahoo!).
Krishna has served as a board member of the MMA and on the IAB Committees for Broadband and Lead Generation. He has authored articles in Forbes, AdAge and AdWeek, appeared as a guest commentator on BloombergWest, CNBC and FoxNews, and is a frequent speaker at conferences such as SXSW, OMMA and AdTech.
Key Takeaways
have had a front-row seat as change after change change was pushed upon us as marketers and we had to scramble to learn and adapt.
New social networks cropping up. Old social networks shutting down.
New best practices to learn. Old best practices to forget.
And throughout, it’s been even more complicated for influencers and the brands who want to leverage them, as they seek to navigate these changes and more.
So what are the latest developments in influencer marketing?
That’s what we’re covering in today’s episode of Partnership Unpacked.
Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.
Listen… if you feel overwhelmed by all of the changes in marketing happening today, that’s OK. We all feel that way. From AI to GA4 to European lawmaker’s nonstop assault on technology, there’s so much going on, it can be difficult to have a sense for what direction we should be headed with our marketing initiatives
Particularly with influencer marketing today. Hollywood strikes, new networks like Threads, and emerging technology have influencers and brands scratching their heads.
That’s exactly what Krishna Subramanian is going to talk to us about.
While Agorapulse is embedded in the social media marketing space, top-ranked influencer marketing tool Capitiv8 is similarly positioned in the influencer marketing space, led by co-founder and CEO, Krishna. His is a trusted voice in the marketing industry due to his years of experience leading Captiv8 and, before that, Mobclix and BlueLithium. He’s published with Forbes, AdAge and AdWeek, appeared as a guest commentator on BloombergWest, CNBC and FoxNews, and is a frequent speaker at conferences such as SXSW, OMMA and AdTech.
Partnership Unpacked host Mike Allton talked to Krishna Subramanian about:
♉️ How the strikes in Hollywood are impacting influencers today
♉️ The impact, and opportunities, the new Threads network offers
♉️ Why micro influencers are on the rise