With

Mitch Joel

Our Guest

Mitch is Co-Founder of ThinkersOne – a platform that empowers companies with personalized and bite-sized thought leadership from the best Thinkers in the world. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business bestseller. His second book, Control Alt Delete was named one of the best business books of 2013 by Amazon.

When brands like Google, Starbucks, Shopify and GE want to leverage technology to better connect with their consumers, they call Mitch Joel. He has been called “one of North America’s leading visionaries” by Strategy Magazine. Mitch is Co-Founder of ThinkersOne – a platform that empowers companies with personalized and bite-sized thought leadership from the best Thinkers in the world. Prior to Six Pixels Group, Mitch spent close to two decades building, running and selling his agency to WPP. In that role, he was President of a global marketing agency operating in 25 countries with close to 3000 employees.

Mitch’s first book, Six Pixels of Separation, named after his successful blog and podcast is a business bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon. He is a columnist and journalist for I Heart Radio, Harvard Business Review, and Inc. Magazine. Mitch was awarded the highly prestigious Top 40 Under 40. In 2019, Mitch was named to Dr. Marshall Goldsmith’s “100 Coaches” list celebrating the world’s top business thinkers and best leaders. Thinkers50 named Mitch to their exclusive Radar class for 2021. “The Radar class features an eclectic mix of people who have crossed our personal radars and who, we believe, will make an impact with their campaigning, their ideas, their research and their passion in the year ahead.”

Since 2005, he has given between 40-60 keynote presentations a year to small, medium and large organizations in both the B2B and B2C space all over the world. Since Covid-19 kicked in, Mitch has delivered over 200 virtual presentations for brands like Google, Walmart, SAP, Sanofi, Canadian Franchise Association, National Retail Federation, European Startup Festival, and countless others.

Mitch is also the host of Groove – The No Treble Podcast, where he is slowly trying to build the largest oral history of electric bass players in the world.

Key Takeaways

In 2022, Google announced that their Analytics product would have an entirely new version by Summer 2023, and that all brands would need to update and change. The year before that, it was announced that the mechanism most marketers used to track website visitor activity, cookies, would be going away.

In those instances, we had advance notice that change was coming. With disruptive technologies like AI, change is thrust upon us seemingly overnight, with CMOs and partnership leaders struggling to catch up by the light of the new dawn.

But change doesn’t actually occur overnight, so shouldn’t we be able to see what’s coming next?

That’s what we’re covering in today’s episode of Partnership Unpacked.

Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.

And this industry… it’s changing!

In past episodes we’ve talked about new networks like Threads, new laws and tools that are impacting influencer marketing and partnerships, and of course how AI is invading every aspect of our lives.

As marketing leaders, it’s incumbent on us to have the vision to see what’s coming around the corner and prepare for it. We need to know whether or not today’s hype is going to disrupt our very business tomorrow, don’t we?

Well that’s exactly what Mitch Joel is going to talk to us about.

When brands like Google, Starbucks, Shopify and GE want to decode the future, they call Mitch. We called him too.

And Strategy Magazine called him, “one of North America’s leading visionaries,” which is why he’s here with us today.

Partnership Unpacked host Mike Allton talked to Mitch Joel about:

♉️ How AI is impacting marketing and partnerships today

♉️ Why marketing & business processes are so susceptible to new technologies