With

Nicole Ponce

Our Guest

Nicole is the Senior Communications Manager for Semrush. She maintains and grows relationships with experts in the digital marketing community to build long term relationships and collaborations. She uses her visionary approach to implement global content marketing strategies.

Prior to her involvement in Semrush, she was the marketing manager and business development director for a tech start-up company in Miami, Florida that curated local events to a user’s preference. Her contribution to the launching of the application enabled the application downloads to increase by 10% and the activity rates by 15%.

Nicole has a passion for branding, creative projects, and business optimization. She is also a co-founder of Katarze, a recently launched start-up in Prague,Czech Republic which unites art and music from global artists. Moderates and take part of a professional female community, Femme Palette, where international expats gather to connect with like-minded driven women. Nicole is also co-host to her own podcast, “It’s Called Happeness” where she speaks about the art of executing ideas and making it a reality, she believes when a person is aligned with their purpose they can make anything happen; they have invited world renown guests to speak about their Happenness story.

Key Takeaways

Influencer marketing is one of the hottest trends in digital marketing today, but it’s also one of the most misunderstood.

Many brands think that they can just throw money at influencers and call it a day, but that doesn’t work for a variety of reasons.

That’s why we’re talking with Nicole Ponce.

Nicole is the Influencers Marketing Manager for Semrush. She maintains and grows relationships with experts in the digital marketing community to build long term relationships and collaborations with one of the leading marketing platforms on the planet, Semrush. She uses her visionary approach to implement global content marketing strategies, and she’s joining me on Partnership Unpacked to share how she does it.

We’ll talk about how she identifies influencers to work with, how she manages influencer marketing campaigns, and some examples of successful past initiatives.