Raquel Borras

In the early 2000’s, when I was the sales manager for a local IT company in Ohio, I needed to meet and build relationships with other business owners in the area so that when they had an IT need come up, like upgrading their server or expanding their network, my company and I were top of mind.

So I attended weekly breakfast networking meetings, and showed up at fundraisers and other community events. I spent time getting to know the people in my community.

Fast forward to today and most of us are now focused on global ecommerce and building communities of followers, connections, clients and partners – people who may not live or work anywhere near us. It’s a digital community, and that presents a challenge when it comes to relationship building.

How are we supposed to develop deep, personal relationships today with people we may never meet face to face?

That’s what we’re covering in today’s episode of Partnership Unpacked.

Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.

And today we’re talking about one of the core tenets of partnership – relationship building. But as I mentioned, so many of us are focused on building relationships on a global stage, relying on digital tools and digital networks, that we lack the capability and benefit of face-to-face meetings and in-person exchanges.

Ironically, it was at an in-person event where I met today’s guest, Raquel Borras, and she is an absolute treasure when it comes to social networking.

Raquel is the marketing manager for New American Funding and the host of her own YouTube Channel, Raq The Boat where she’s creating fantastic content for and with kids – and that aligns with her mission for RAQVISION, a safe social network for youth. What I love about Raquel is her unparalleled passion and enthusiasm, which is demonstrated in her role as Chief Excitement Officer of True To You Branding. She’s been helping others understand how to develop personal brands that are true to them on social networks, particularly LinkedIn, which lead to real connections, real community, and real conversations. And I couldn’t be more excited to have her and her expertise in the studio with me today.

Partnership Unpacked host Mike Allton talked Raquel Borras about:

♉️ How to build personal relationships even on digital platforms

♉️ Why LinkedIn in particular is so powerful for personal branding

♉️ Top strategies and common mistakes for CMOs and other executives

Full Transcript