Rob Rebholz
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Our Guest
He has founded a SaaS company, Superglue, that’s devoted to helping CMOs and partnership leaders scale their partner-led revenue but, before that, Rob was in the trenches building another SaaS business where he learned the in’s and out’s of strategic partnerships. At that business, over 70% of the revenue was partner-driven!
70% of revenue partner-driven). \n- Now building Superglue to help others scale partner-led revenue. \n- Always aim to be honest, direct, and positive. \n- Also, probably the only German who likes country music.”}” data-sheets-userformat=”{“2″:4867,”3”:{“1″:0},”4”:{“1″:2,”2″:14281427},”11″:3,”12″:0,”15″:”Raleway”}”>- Started my career in management consulting.
– Founded & scaled an 8-figure revenue SaaS business (>70% of revenue partner-driven).
– Now building Superglue to help others scale partner-led revenue.
– Always aim to be honest, direct, and positive.
– Also, probably the only German who likes country music.
Key Takeaways
ou have a new partner! That’s awesome!
What’s next?
How do we make sure that the partnership and the relationship continues forward in a positive, constructive way? How do we set this partner up for success and, at the same time, make sure that our time is spent as efficiently as possible so that we can bring on more and more partners and drive more revenue?
That’s what we’re covering in today’s episode of Partnership Unpacked.
Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.
And today is going to be fun because we’re talking about a topic that’s of keen interest to me personally – how to scale a robust partner program and create a predictable revenue engine driven by partners.
Maybe that sounds good to you but maybe, like me, you’ve struggled to build a sustainable program. Maybe you’ve had a few too many instances where you brought on a new partner but nothing ever materialized. Or maybe you know that many of your prospects are already working with your partners, but you haven’t been able to successfully bring them into your sales process yet.
That’s what our guest today, Rob Rebholz, is here to help us with.
He has founded a SaaS company, Superglue, that’s devoted to helping CMOs and partnership leaders scale their partner-led revenue but, before that, Rob was in the trenches building another SaaS business where he learned the in’s and out’s of strategic partnerships. At that business, over 70% of the revenue was partner-driven!
Partnership Unpacked host Mike Allton talked Rob about:
♉️ How to properly onboard partners
♉️ The challenges CMOs and partnership leaders face trying to co-sell
♉️ What opportunities AI and automation bring to scale